Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic.

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Presentation transcript:

Poets & Romantics Sarah M. Goethe-Jones May 2015 Running from work to play and everywhere in between doesn't need to affect your style. These easy, classic pieces from Lady Sarah wear well no matter what the time of day, keeping you chic around the clock.

The Customer

Demographic Female Age – 21 – 40 College Educated Grad student or has career Athletic/Healthy Upper Middle Class to Upper Class Fashion Conscious

Psychographic Creative Well-read Sophisticated Successful Sociable Eccentric Romantic

The Concept

The Fabric/Print Story

Polished Cotton Ponte Wools

Chiffon Silks & Satins

Spring

Delivery 1 Color Story

Look 1 Work to Date Night

Leave behind the cardigan, throw on a necklace – go from the office to romantic date night

Look 2 Country Wedding

Look 3 Work to Night at Home

Look 4 London Fashion Week

Tailored crop top and pencil skirt

Look 5 Exhibition Opening Gala

Summer

Delivery 1 Color Story

Look 1 Day in Brighton

Look 2 Country Picnic Party

Look 3 Day at the Lake

Look 4 Day atMarket

Look 4 Summer Evening Wedding