00 Kenji SHIMADA Director for Intellectual Property, JETRO Duesseldolf May 6, 2013 The Importance of IP in Innovation, Promotion and its Exploitation; Japans Case

1 Contents History of Intellectual Property (IP) System and IP Strategic Program in Japan Importance of Improvement of their own IP systems Cases of Japanese Companies Innovation Summary

Enactment of Patent Law and establishment of the Patent Office with Korekiyo Takahashi as the first Commissioner 1888 Enactment of Design Law 1896 Beginning of Foreign Applications 1899 Accession to Paris Convention 1905 Enactment of Utility Model Law 1959 Revision of Current IP Laws 1975 Accession to World Intellectual Property Organization (WIPO) 1978 Accession to Patent Cooperation Treaty (PCT) 1990 Acceptance of electronic applications (global first) 1997 Accession to Trademark Law Treaty 2000 Accession to Madrid Protocol 2005 Establishment of IP High Court 2006 Start of Patent Prosecution Highway (PPH) between Japan and the United States (global first) th Anniversary of the IPRs System in Japan 2013 Present History of the Intellectual Property System in Japan Stimulation of Entrepreneurs Leading to Industrial Development Utilization of Foreigners Patents Competition and Innovation

3 Number of Patent Applications and Trend in GDP [Source] IMF,WIPO IP Statistics Innovation has been accelerating according to economic growth, followed by the increasing number of patent applications.

4 Trends in Japans Balance of Trade in Terms of Technology Based on the technological precedence of Japanese companies, Japans technological trade surplus has grown to 2 trillion yen per year. Based on the Report of the Survey on Science and Technology.

55 Intellectual Property Cycle The ultimate goal is to make IP cycle more robust and more dynamic. Creation (Invention) Protection (Granting of rights) Utilization of rights Filingapplications Industrial property rights Profit

66 IP Strategy Headquarters Headed by: The Prime Minister Headquarters members: All the Ministers and 10 experts Headed by: The Prime Minister Headquarters members: All the Ministers and 10 experts Established Intellectual Property High Court (April, 2005) Increased the number of patent examiners to expedite patent examination (approx. 500 examiners added the past 5 years) Formulated Comprehensive Strategy for the Development of Human Resources related to IP in Japan (January, 2006) Construction of business-friendly IP system for SMEs IP Strategic Program IP Strategy Headquarters formulate the IP Strategic Program every year. Government ministries and agencies implement measures based on the programs. Intellectual Property Strategic Program MinistriesCompanies Universities Major Achievement

7 Need for Global Infrastructure of IP Systems Ensuring fair competition free from free-riding activities, including counterfeiting and piracy Allowing both worldwide players and their local partners to work on a level playing field of business for global business collaboration Achievement of economic development through the utilization of IP systems based on creative activities, improvement of their own IP systems is essential. Improvement of own IP systems and the effective enforcement of IP laws in developing country Promote self - sustained economic development, direct investment and technology transfer

88 Innovations are not always created based on advanced technologies. Examples of Familiar Innovations Outstanding designs Obtained funding based on the registered design right Before being opened, it protects vegetables. After being opens, it serves as a plate. Some were based on excellent ideas and concepts developed by SMEs and individuals. Animal rubber band Packing Container Patents were filed and protected overseas Company sought business partners overseas

9 Plant Factory as a new style of agriculture. Computerized control of environmental items including light, water, temperature, and humidity. Stable and efficient production of delicious, safe and worry-free, and nutritious vegetables throughout the year. Can be set up in sites other than farmlands since it can be set up anywhere. Innovation from Agriculture × Blocks out the outer world to prevent pests and diseases Can be set up anywhere Organic vegetables that are safe and worry-free Utilize unused land Computerized environmental control High productivity throughout the year Control nutrition and light wavelength Nutritious vegetables Controls light, temperature, carbon dioxide level, moisture content, and nutrition

10 Develop new species Yubari Melon Upholding brands by strictly controlling business secrets and quality Eliminating counterfeit goods by acquiring trademark rights Obtained Trademark Rights Agricultural society A Establishing / maintaining premium brands By obtaining trademark rights, counterfeit products can be completely eliminated By strictly controlling business secrets about parent species information, as well as quality, companies can uphold their brand images

11 Can search successful cases linking IP to business in the World Can search successful cases linking IP to business in the World VS IP Advantage Case studies on Intellectual Property The IP Advantage database provides a one-stop gateway to case studies that chronicle the IP experiences from across the globe. Search here !

12 Industrial Development Establishing IP infrastructure Promoting the creation, protection and utilization of IPRs Developing IP laws Environment for IPR enforcement Developing IP experts Raising awareness on the importance of IPRs Subsidies for Innovations Formulating IP strategies Facilitating collaboration between industry and academia Summary ~Road to Industrial Development~

13 Thank you.