Identify the 4 P’s

Learning Objectives To be able to identify and discuss the different parts of the marketing mix To be able to identify the relevance of the 7 P’s to a product/service of your choice (case study)

The marketing mix is the combination of elements that frame the marketing strategy for a company in relation to their products and services, in order to help them achieve their marketing objectives. Traditionally, the marketing mix has focused on four elements: Price Product Promotion Place However, this has been extended in recent years as certain features in relation to the marketing of services have become recognised as being important. There are an additional 3 Ps that now make up what has been referred to as the '7 Ps' Process Physical Environment People

Each of these elements will be important in its own way but for some products the emphasis on one or more may be stronger. This will depend in part on the nature of the product or service and the objectives of the business concerned

The Task Below is a list of top companies who have a variety of brands making up their business. Choose 3 products and services (ensure that at least one of your choices is a service) and identify the relevance of the 7 P’s to the product/service of your choice.