Our Product Offer specialty cupcakes, mini cupcakes, cookies, and cakes Baked fresh daily No frozen inventory High priced differentiated product Product MarketProfitsTeamCompetitionAdvantage Double Chocolate Pistachio
Ingredients Bake with real ingredients including real fruit purees We use local producers Our favorite - butter - is produced here in Saskatoon by Saputo Fruits Ltd. Product MarketProfitsTeamCompetitionAdvantage
Our Market To the energetic, fun loving, care free women who love to indulge in sweet heaven Individualistic Above average income Special occasions such as weddings Product MarketProfitsTeamCompetitionAdvantage
Our Offering Creating delectable treats to satisfy the craving of the human spirit A good pick-me-up Make yourself feel special Craving something sweet Product MarketProfitsTeamCompetitionAdvantage
Making Money Product MarketProfitsTeamCompetitionAdvantage Year 1Year 2Year 3Year 4Year 5 Revenue 527, , , , ,503 COS 358, , , , ,587 GM 169, , , , ,916 Fixed 190, , , , ,938 Income (20,920) 2,715 30,536 26,395 43,978
Making Money NPV - $87,581 – Equity Investment $100,000 – At 25% return on equity – Debt Financing $88,400 – At 6% return on debt IRR – 36% Product MarketProfitsTeamCompetitionAdvantage
Key Success Factors Capital intensive therefore sales volume is important Lower margin products results in need for higher sales quantity Inventory management necessary to meet demand and reduce waste Product MarketProfitsTeamCompetitionAdvantage
Our Team Sisters and Co-founders Learned art of baking on family farm First Crave Bakery in 2004 Five locations in Calgary and one in Edmonton Almost seven years of experience Family recipes for chocolate and vanilla cake Product MarketProfitsTeamCompetitionAdvantage
Our Team Board of Advisors Accountant – In the profession for ten years with a CA designation Food Industry Specialist – Past owner of a bakery with twenty years experience Lawyer – Private manufacturing company experience Product MarketProfitsTeamCompetitionAdvantage
The Competition Product MarketProfitsTeamCompetitionAdvantage
Our Advantage Premium location downtown on Broadway – Different and individualistic Store environment – Trendy – Fun and friendly service Product MarketProfitsTeamCompetitionAdvantage
Conclusion Product Market Profits Team Competition Advantage Product MarketProfitsTeamCompetitionAdvantage