INNOVATION DEVELOPMENT DIGITAL TEXTBOOKS MELISSA COLEMAN.

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INNOVATION DEVELOPMENT DIGITAL TEXTBOOKS MELISSA COLEMAN

INTRODUCTION What is the significance of Innovation development for digital textbooks in K-12 schools? The significance of digital media in the K-12 area is that it gives the students a chance to interact with technology we engage them on common ground and make learning relevant for them in the 21 st century (William, 2001). Digital Techbooks have their foundations in digital textbooks. The difference in the two is that techbooks are interactive multi media forms of digital textbooks. They are the next generation for eductional use.

WHY WAS THERE A NEED TO INTRODUCE DIGITAL TEXTBOOKS (TECHBOOKS)? Schools and students are increasingly using technology more and more. Print material is often viewed by students as unpoplular and old (William, 2001). Digital materials gives student greater opportunity to interact with the materials and make a connection to the real world. The cost of print materials continues to soar while school budgets are decreasing. Digital media is becoming cheaper and smaller which makes it easier for schools to purchase.

RESEARCH What organization (people) developed a solution to the problem? What were the findings? Who were the lead thinkers for innovation of digital textbooks?

DEVELOPMENT What problems were encountered in the development process? Who was the intended audience for digital textbooks?

TIMELINE OF E-BOOKS 1971 Project Gutenberg is the first established digital library The Internet makes digital media widely available 1995 Amazon.com is the first online bookstore 2001 digital books being sold in spanish 2003 ebooks sold globally 2005 Google gets into ebooks 2007 Kindle is introduced 2009 The Nook is introduced and libraries offer digital books for check out 2010 Amazon.com is selling digital books on a massive scale

TIMELINE OF DIGITAL TEXTBOOKS & TECHBOOKS 2007 Initiation of market penetration for digital textbooks that focus on interactive features First introduction to my district of Discovery Science Techbook Data in regards to enhanced ebooks which shows 21% of the market already has some in production. kowalczyk/ 2011 Many publishers are creating interactive textbooks (Techbooks) Implementation of Discovery Science Techbook

ADOPTER CATEGORIES Innovators Early Adopters

ADOPTER CATEGORIES CONT. Early Marjority Late Majority

ADOPTER CATEGORIES CONT. Laggards

PERCENTAGE OF ADOPTION OF TECHBOOKS

PROJECTED GROWTH

COMMERCIALIZATION Process for production, manufacturing, packaging, marketing, and distribution of digital textbooks.

REFERENCES Descy, D. E. (2009). Netbooks: Small but Powerful Friends. Techtrends: Linking Research And Practice To Improve Learning, 53(2), Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York, NY: Free Press. William, R. J., Loui Lord, N., Elizabeth, J. A., & George Van, H. (2011). Trading Textbooks for Technology: New Opportunities for Learning. Phi Delta Kappan, 92(7), ST - Trading Textbooks for Technology: New. PDK International.