Strategic Management And Marketing Concepts Let’s Say, “And now for details.”

Elements of Planning Define: Planning is intended to focus attention on objectives and to offset uncertainty; there must be a clear statement of goals. Once the goals to be attained have been established, premising must be developed, that is the assumptions must be identified, stated, and used consistently. Premising includes analysis of planning constraints, anticipation of environment within which plan unfolds Premise - reflects the level of care, specific setting, type of service provided …

Planning Process Define overall goal(s) - “So you want CGC.” Define overall goal(s) - “So you want CGC.” State objectives to attain goals - Improve diagnostic quality. State objectives to attain goals - Improve diagnostic quality. Delineate: Functional Objectives Delineate: Functional Objectives specific service to be provided specific service to be provided type of output type of output quantity and frequency of specified output quantity and frequency of specified output Time frame Time frame Priority Priority Policies and Guidelines (if applicable) Policies and Guidelines (if applicable) Procedures to guide the appropriate course of action Procedures to guide the appropriate course of action

Decision Making Process “Devil’s Advocate” - Develop arguments for and against. “Devil’s Advocate” - Develop arguments for and against. Factor Analysis Matrix - Develop criteria under two major categories: Factor Analysis Matrix - Develop criteria under two major categories: essential (must) essential (must) desired (wants) desired (wants) Factors can be assigned relative weight as a point scale, although this is not necessary Factors can be assigned relative weight as a point scale, although this is not necessary

Factor Analysis Matrix

Operational Research Simulation and Model Building: Physical or mathematical Simulation and Model Building: Physical or mathematical Changing the physical layout of a room or department Changing the physical layout of a room or department Stochastic Simulation: Data is developed through random numbers or variables. How does uncertainty play into the equation? Stochastic Simulation: Data is developed through random numbers or variables. How does uncertainty play into the equation? Absenteeism, no shows, and down-time Absenteeism, no shows, and down-time Waiting Line and Queuing Theory Waiting Line and Queuing Theory Arrival (Predetermined or random) Arrival (Predetermined or random) Service (analysis of workflow) Service (analysis of workflow) Queue discipline (analysis of pattern) Queue discipline (analysis of pattern) Gaming and its Theory: mathematical analysis of conflict and strategy. Gaming and its Theory: mathematical analysis of conflict and strategy. Strengths and Weaknesses - Sounds like an interview. Strengths and Weaknesses - Sounds like an interview.

Decision and the Levels Top Level Management = Mission Statement Top Level Management = Mission Statement Middle Level Management = Functional Objectives and Goals Middle Level Management = Functional Objectives and Goals Low Level Management = Further Delineation Low Level Management = Further Delineation Staff Level = Direct and Indirect Involvement Staff Level = Direct and Indirect Involvement

Steps of Decision Making 1.Agenda Building 2.Search for Alternatives 3.Evaluation of Alternatives 4.Commitment Phase 5.Continuing Assessment of Decision

Strategies for Decision Making Key To Strategy Formulation Overall Picture Strategic Planning Key Objectives & Strategies Operational Plan Implementation of Strategies

Reasons for Strategic Planning Guide the organization through the environment Guide the organization through the environment Influences structure & process of organization Influences structure & process of organization Affects profitability, growth, and survival Affects profitability, growth, and survival

Qualities of Effective Management Planning ‑‑ setting objectives, establishing goals, examining and predicting the present/future. Planning ‑‑ setting objectives, establishing goals, examining and predicting the present/future. Decision Making ‑‑ part of the planning process in making a commitment from a choice of possibilities... Develop additional alternatives in case initial plan fails. Decision Making ‑‑ part of the planning process in making a commitment from a choice of possibilities... Develop additional alternatives in case initial plan fails. Organizing ‑‑ Designing patterns for roles, responsibilities, and relationships to contribute to achievement of the goal(s)... Mission Statement. Organizing ‑‑ Designing patterns for roles, responsibilities, and relationships to contribute to achievement of the goal(s)... Mission Statement. Staffing ‑‑ Determination of personnel needs: orientation, training, selection, continuing education. Staffing ‑‑ Determination of personnel needs: orientation, training, selection, continuing education.

Qualities of Effective MGT (cont.) Directing ‑‑ A manager should influence, teach, coach, and motivate the worker toward the overall goal of the hospital. Directing ‑‑ A manager should influence, teach, coach, and motivate the worker toward the overall goal of the hospital. Controlling ‑‑ What was accomplished? Did it contribute to the organization's goal(s)? Complement or correct... Controlling ‑‑ What was accomplished? Did it contribute to the organization's goal(s)? Complement or correct...

Putting it All Together

The Basics of Marketing Define: Marketing: a performance of activities which seeks to accomplish organizational goals and objectives by anticipating consumers’ needs and supplying them with appropriate goods and services. Define: Marketing: a performance of activities which seeks to accomplish organizational goals and objectives by anticipating consumers’ needs and supplying them with appropriate goods and services. Applies to profit/nonprofit organizations Applies to profit/nonprofit organizations More than just selling and advertising More than just selling and advertising Begins with the consumers needs Begins with the consumers needs Provides a sense of direction Provides a sense of direction

The Mission Statement and Strategic Marketing Identifying the target market Consumer Target MarketGoods & Services

The Four P's YOU can control: Product Product Price Price Promotion Promotion Place Place

The Uncontrollable:  Competitive Environment  Economic and Technological Environment  Political and Legal Environment  Cultural and Social Environment Resources and Objectives of the Firm Resources and Objectives of the Firm

Target Market Price Product Promotion Place Competitive Environment Economic Environment Cultural Resources and Objectives Technological Environment Social The Marketing Mix

Consumer - Stimulus/Response Model Stimulus Inter-personalIntra-personal MotivationFamily PerceptionSocial Class LearningReference Attitude Groups Personality Culture Problem Solving Process Response Results

Maslow's Hierarchy of Need With the Consumer in Mind Self-actualization Self-actualization Esteem Needs Esteem Needs Affiliation Needs Affiliation Needs Safety Needs Safety Needs Physiological Needs Physiological Needs

The product Life Cycle 1.Introduction of a new product 2.Growth of the product 3.Maturity 4.Decline

The Marketing Management Process Implementation Implementing Marketing Strategy Control Control the process

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