Spiral Web Michael Smith TeraTech, Inc.
June 27 th - 30 th 2007www.cfunited.com Speaker Information Who am I? ColdFusion Developer 10 years with ColdFusion Teach one-on-one and custom classes On site and custom development Fusebox and Process Methodology
June 27 th - 30 th 2007www.cfunited.com What is Spiral Web Insight into existing websites Predicts future trends in websites and web societies. Based on theory of spiral dynamics for human society development
June 27 th - 30 th 2007www.cfunited.com What is Spiral Dynamics? Spiral hierarchy of belief systems that control memes Meta memes
June 27 th - 30 th 2007www.cfunited.com What is a Meme? Memes are ideas that spread and replicate (like information genes in biology) Self-replicating unit of transmission Memes Evolve Mutation Natural selection Extinction Survival of the best spreading meme (not necessarily the best for the host!)
June 27 th - 30 th 2007www.cfunited.com Examples of Memes Methodologies Naming conventions Fashion Songs Stories Political beliefs Religions Computer viruses Tools
June 27 th - 30 th 2007www.cfunited.com Meme transmission methods (Aka infection) Language Books Spoken word Video Advertising Behavior Memetic engineering
June 27 th - 30 th 2007www.cfunited.com What are v Memes? Value Memes Meta Memes – control other memes Archetypes World view/way of thinking
June 27 th - 30 th 2007www.cfunited.com Examples of v Memes Religions Scientific method Political party
June 27 th - 30 th 2007www.cfunited.com v Memes in Spiral Dynamics Beige – SurvivalSense – 100k years ago Purple – KinSpirits – 50k Red – PowerGods – Blue – TruthForce – 5000 Orange – StriveDrive – 1000 Green – HumanBond Yellow – FlexFlow - 60 Turquoise – GlobalView - 40
June 27 th - 30 th 2007www.cfunited.com Spiral Diagram Each level includes and transcends prior levels
June 27 th - 30 th 2007www.cfunited.com Spiral Web Beige – survival – standalone PC Purple – tribal - BBS Red – power – client server Blue – structure - AOL Orange – competition – ebay Green – HumanBond – wikipedia, web 2.0 Yellow – systematic - facebook Turquoise – holistic – the future
June 27 th - 30 th 2007www.cfunited.com ExamplesExamples Amazon – orange/green Suggestions, user reviews and rating of reviews Ebay – orange Meme – bidding and competition Blogs – green blogosphere Wikipedia – green/yellow Meme – NPOV, shared writing
June 27 th - 30 th 2007www.cfunited.com More examples Netflix – orange/green Smart recommendations My friends movies Linked in – blue/orange Meme - contacts MySpace – green Meme - friends Evite – blue/orange Facebook – yellow Meme – FBML apps
June 27 th - 30 th 2007www.cfunited.com Where are we going? Web is evolving faster than human societies Less friction in system faster and more accurate meme transmission More holistic websites Importance of Design and site personality
June 27 th - 30 th 2007www.cfunited.com ResourcesResources “Spiral Dynamics” by Don Beck and Christopher Cowan spiral spiral “The Selfish Gene” by Richard Dawkins
June 27 th - 30 th 2007www.cfunited.com QuestionsQuestions Ask me now or me later