Spiral Web Michael Smith TeraTech, Inc.

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Presentation transcript:

Spiral Web Michael Smith TeraTech, Inc.

June 27 th - 30 th 2007www.cfunited.com Speaker Information Who am I? ColdFusion Developer 10 years with ColdFusion Teach one-on-one and custom classes On site and custom development Fusebox and Process Methodology

June 27 th - 30 th 2007www.cfunited.com What is Spiral Web Insight into existing websites Predicts future trends in websites and web societies. Based on theory of spiral dynamics for human society development

June 27 th - 30 th 2007www.cfunited.com What is Spiral Dynamics? Spiral hierarchy of belief systems that control memes  Meta memes

June 27 th - 30 th 2007www.cfunited.com What is a Meme? Memes are ideas that spread and replicate (like information genes in biology) Self-replicating unit of transmission Memes Evolve  Mutation  Natural selection  Extinction  Survival of the best spreading meme (not necessarily the best for the host!)

June 27 th - 30 th 2007www.cfunited.com Examples of Memes Methodologies Naming conventions Fashion Songs Stories Political beliefs Religions Computer viruses Tools

June 27 th - 30 th 2007www.cfunited.com Meme transmission methods (Aka infection) Language  Books   Spoken word  Video  Advertising Behavior Memetic engineering

June 27 th - 30 th 2007www.cfunited.com What are v Memes? Value Memes Meta Memes – control other memes Archetypes World view/way of thinking

June 27 th - 30 th 2007www.cfunited.com Examples of v Memes Religions Scientific method Political party

June 27 th - 30 th 2007www.cfunited.com v Memes in Spiral Dynamics Beige – SurvivalSense – 100k years ago Purple – KinSpirits – 50k Red – PowerGods – Blue – TruthForce – 5000 Orange – StriveDrive – 1000 Green – HumanBond Yellow – FlexFlow - 60 Turquoise – GlobalView - 40

June 27 th - 30 th 2007www.cfunited.com Spiral Diagram Each level includes and transcends prior levels

June 27 th - 30 th 2007www.cfunited.com Spiral Web Beige – survival – standalone PC Purple – tribal - BBS Red – power – client server Blue – structure - AOL Orange – competition – ebay Green – HumanBond – wikipedia, web 2.0 Yellow – systematic - facebook Turquoise – holistic – the future

June 27 th - 30 th 2007www.cfunited.com ExamplesExamples Amazon – orange/green  Suggestions, user reviews and rating of reviews Ebay – orange  Meme – bidding and competition Blogs – green  blogosphere Wikipedia – green/yellow  Meme – NPOV, shared writing

June 27 th - 30 th 2007www.cfunited.com More examples Netflix – orange/green  Smart recommendations  My friends movies Linked in – blue/orange  Meme - contacts MySpace – green  Meme - friends Evite – blue/orange Facebook – yellow  Meme – FBML apps

June 27 th - 30 th 2007www.cfunited.com Where are we going? Web is evolving faster than human societies  Less friction in system  faster and more accurate meme transmission More holistic websites Importance of Design and site personality

June 27 th - 30 th 2007www.cfunited.com ResourcesResources “Spiral Dynamics” by Don Beck and Christopher Cowan spiral spiral “The Selfish Gene” by Richard Dawkins

June 27 th - 30 th 2007www.cfunited.com QuestionsQuestions Ask me now or me later