BM0019 ICA2 Marketing Presented By: Chong Kai Ling (042304Q)

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Presentation transcript:

BM0019 ICA2 Marketing Presented By: Chong Kai Ling (042304Q) Lim Chee Hou (046200L) Pan Hui Hui (041203Y) Xiao Junhui (042867H)

Amway is one of the leading direct-selling companies in the world. Introduction Amway is one of the leading direct-selling companies in the world. Societal Marketing Concept Marketing Mix Research Methodology Focusing on consumer Buying Behaviour so as to better target their need, wants and demand

Background of Amway Direct selling company More than 40 years of growth Manufacturing, administrative & distribution facilities world wide totaling more than 930,000 square meters Over 3.6 million renewed distributors More than 6,000 employees 55 affiliates worldwide Operates in more than 80 countries More than 500 approved patents worldwide Employs more than 400 R&D professionals and support staffs in Ada

Motto of Amway Contributes to keep the Earth Clean and Green. Plastic bottles can be incinerate without releasing poisonous gases. Detergent are bio-degradable Environment-friendly The slogan of Amway is “Where Life Get Better.” Amway websites: www.amway.com , www.amway2u.com

Marketing Philosophies Societal Marketing Satisfy consumers’ needs Take care of environment Direct-selling method

Marketing Mix Products are value for money (Price) Amway products can be used full strength for maximum effectiveness or be diluted to last much longer. Results: - Extremely economical cost per use - Reasonable and competitive price Money Back Guarantee (Price) Customers are protected Results: - Promise consumers are the products are of price and quality satisfaction

Marketing Mix Home Shopping Convenience (distribution) Goods deliver to doorstep with excellent servicing. Amway service with a smile!  Results: -Direct Selling -Prevent snowball effects

Marketing Mix Extensive Range of Products (Products) Nutrition and Wellness Skin Care & Cosmetics Personal Care Home Care Home Tech Product- Home Care .Is environmental friendly and the chemical used is bio-degradable.

Marketing Mix Attractive, Reliable, Prompt Services and Value for Money (Promotion) Purchase after purchase. Limited period offers provided. Promote products through words of mouth and money back guarantee.

Research Methodology Using stratified random (probability sample) Use survey research. Contact method plan – Face to face interview. Sampling unit - customer Sampling size - 100 people

Finding and Analysis What Amway products are you using?

Where do you heard from this brand in first place?

How long have you been using our products?

Why do you choose this brand?

Overall, how satisfied are you with our products?

Will you continue to use our products?

Conclusion Amway LOC™, chosen homecare products. word of mouth, a powerful channel for advertising Amway’s products. Consumers continue the usage when they are satisfied with the products. Amway good Quality products and Excellent customer service won consumers’ loyalty Garnered the Top choice as cleaning agent.

Recommendation Publicize in Singapore Giving out trial packages Improve on the effectiveness of the products

Thank You!

Time for Q&A Session!