Final Exam Review Principles of Business, Marketing and Finance

Business in the US Economy Changing US Market Business Sizes Roles of Business Impact on Community Business Activities Types of Businesses Forms of Business Ownership Organization of Businesses Entrepreneurships –Traits –Affect on economy –Small Businesses Advantages Problems Types of Financing

Marketing Basics Define marketing Marketing Activities Marketing Functions Marketing Strategy Consumer decision-making –Buying motives Emotional Rational Products and Services –Marketing research Types –Product Planning –Services Pricing and Distribution –Retail Mark-up –Retail Mark-down

International Business Balance of Trade –Absolute Advantage –Comparative Advantage Importing/Exporting International currency Factors affecting currency value International Business Environment –Geography –Cultural –Economic Development –Political and Legal Concerns Trade Barriers –Quotas –Embargos –Tariffs

Financial Institutions Non-deposit and deposit institutions Banks –Banking services –E banking ATMS –Security (hacked ATMS) –Services Pawn Shop –How they work –Interest rates Credit Unions –Advantages –Services Types of credit