The applied art of arranging image and text to communicate a message.

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Presentation transcript:

The applied art of arranging image and text to communicate a message. Graphic Design The applied art of arranging image and text to communicate a message. It may be applied in any media, such as print, digital media, motion pictures, animation, product decoration, packaging, and signs.

Typography The art and technique of arranging type in order to make language visible.

FONTS are FUN and can make presentation more exciting! A complete character set of a single size and style of a particular typeface. FONTS are FUN and can make presentation more exciting! You can use various lettering styles, sizes and colors They can be in Italics or in BOLD print There are millions of combinations!

Serif A style of typeface with ornamental strokes on the ends of characters San Serif A style of typeface without ornamental strokes on the ends of characters

Typographic weight The thickness or thinness of letterforms creating different degrees of bold, medium, or light type

Kerning Kerning Kerning Leading Kerning The space between individual letterforms that you adjust manually Kerning Kerning Kerning Leading The space between lines of type Leading

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