Group Strategy Division | 2010 MRP 1 Sony Corporation DRAFT Changing TV Landscape June 2013

Group Strategy Division | 2010 MRP 2 Sony Corporation Changing Television Landscape TV distribution and consumption are changing all over the world In the U.S. and other developed markets, new devices and platforms are driving increased programming consumption In international territories, traditional pay television platforms continue to grow, adding new channels and viewers Hit shows and formats created in the U.S. are finding a more global audience; at the same time, the market for local programming is thriving The result is an increased demand for new and library content, and programmed channel experiences

Group Strategy Division | 2010 MRP 3 Sony Corporation Connected Devices such as Tablets, Smartphones, Consoles, & Smart TV’s are Enabling Ubiquitous Consumer Access to Content Source: SNL Kagan. Number of devices in millions. (1)Applies to Internet-connected video game consoles used to access professionally produced content. Excludes multiple video game consoles per HH. (2)Stand-alone set-top boxes including, but not limited to, Apple TV, Roku, Boxee and TiVo. Excludes set-tops integrated with multichannel service (3)Internet capable TVs and blu-ray units that are connected and used for OTT video. Excludes overlap of devices. (4)Applies to households using a PC or media server to transfer OTT delivered content to the TV. Excludes households viewing content directly on PC screen. (1)(2)(3)(4) Over the next 4 years, connected device ownership is expected to grow at a 13% CAGR

Group Strategy Division | 2010 MRP 4 Sony Corporation Connectivity and Devices are Driving Online Viewing (1)Does not represent cord cutters but applies to households regularly viewing television shows or movies using Internet or over-the-top (OTT) delivery, most online/OTT video HHs in the above graph also subscribe to multichannel services. Source: SNL Kagan, September CAGR: 9.5% (1) Penetration40%55%

Group Strategy Division | 2010 MRP 5 Sony Corporation The Emergence of Online Viewing Has Created New Options as Consumers Seek Flexibility Traditional MSOs (i.e., cable & satellite) and networks are adapting their services to accommodate online viewing TV Everywhere Over-the-Top (OTT) New digital networks have emerged taking advantage of the ability to go directly to the viewer without an MSO middleman

Group Strategy Division | 2010 MRP 6 Sony Corporation By Adding Digital Services to Traditional “Linear” Channels, There is Greater Demand for Content Broadcast Digital Services Basic/Premium Cable Digital services also create renewed demand for library programming US Landscape

Group Strategy Division | 2010 MRP 7 Sony Corporation Originals Exclusive licensed content Non-exclusive library product Networks are Under Greater Pressure to Distinguish Themselves and Attract Viewers Potential for emphasis to shift Original programming is increasingly used to differentiate their content propositions

Group Strategy Division | 2010 MRP 8 Sony Corporation Both Traditional Networks and Digital Services are Spending More on Programming Est. Annual Content Spend $2Bn+ $500MM $500MM – $1Bn Traditional Linear NetworksNew Digital Services Annual Content Spend $500MM+ $475MM+ $940MM $650MM+ Note: Content spend as of fiscal year ended December 31, Growth calculated as CAGR. 19% 14% 10% 1%1% Growth

Group Strategy Division | 2010 MRP 9 Sony Corporation Digital Services are Now Beginning to Compete with Linear Source: BTIG May 21, 2013.

Group Strategy Division | 2010 MRP 10 Sony Corporation Pay TV Also Continues to Grow Internationally, Creating New Opportunities for Programmed Channels Global Pay TV Households (MM) (1) Source: Informa (1) Pay TV Subscribers include Digital Cable, Analog Cable, Pay IPTV, Pay DTH, and Digital Pay Terrestrial TV households. CAGR: 4.4% Penetration54%59%

Group Strategy Division | 2010 MRP 11 Sony Corporation The Proliferation of International Channels is Increasing the Demand for US Studio-quality Content Source: SNL Kagan CAGR: 5.0% Worldwide Market for U.S. Produced Programming ($BN)

Group Strategy Division | 2010 MRP 12 Sony Corporation Sony Pictures Television: Highlights SPT is well positioned to take advantage of the changing TV landscape Global Pay TV Growth Increased Demand for Content New Distribution Opportunities Networks projected to have an EBIT CAGR of 23% across the plan, coming from all regions across the world as newer channels mature to profitability and more mature channels grow or maintain their margins Most successful production slate in a decade with SPT receiving orders for eight new scripted series Currently producing 33 programs for 17 US networks Distribution continues to grow given new buyers and opportunities with SVOD and a strong global Pay TV market International Distribution sells in over 300 countries/markets and US Distribution sells in over 200 US markets Crackle positioned as top ad-supported channel on multiple platforms; breaking new ground with original production, distribution across platforms, and global expansion

Group Strategy Division | 2010 MRP 13 Sony Corporation SPT Embraces Change Total TV = 37% Total TV = 60% An industry leader constantly shaping and adapting to new trends, SPT has experienced significant growth and has become the largest contributor of profitability to SPE

Group Strategy Division | 2010 MRP 14 Sony Corporation AUSTRALIA LATIN AMERICA AFRICA ASIA JAPAN EUROPE & RUSSIA KOREA 159 COUNTRIES804 MILLION HOMES124 FEEDS22 LANGUAGES NORTH AMERICA SPT is capturing the subscriber growth trend by continuing to expand our channel presence internationally through new channel launches and targeted acquisitions in key growth areas SPT Networks: Global Expansion

Group Strategy Division | 2010 MRP 15 Sony Corporation SPT Networks Adapting to Changes in Consumer Behavior SPE already owns a premium content OTT digital network with Crackle Top ad-supported premium content service that is available across all platforms; broader audience reach than several top paid services, including Hulu+ and Amazon Top ad-supported channel on key platforms (Top 5 channel on Bravia, Blu-ray, and Roku) Crackle expanding device and territory footprint to capitalize on growth in alternative consumption models Expanding Reach of Linear Networks Evaluating direct-to-consumer apps (e.g., AXN Go in LATAM) with cable/sat partners Participating in existing local TV Everywhere offerings of cable/sat partners (e.g., Singapore) SPT’s broader network strategy also recognizes new distribution platforms and consumer behavior

Group Strategy Division | 2010 MRP 16 Sony Corporation SPT Distribution: Growing Buyer Pool Source: SPT analysis. Note: Domestic count does not include local affiliates of national networks already included. Domestic International International distribution continues to grow given new buyers and opportunities with SVOD and a strong global Pay TV market. The team has continued to build relationships with content buyers both domestically and internationally which is directly reflected in the growing number of SPT customers to whom we sell.

Group Strategy Division | 2010 MRP 17 Sony Corporation SPE Distribution: Shift in our Revenue Mix U.S. Revenue Mix International Revenue Mix Source: SPT and SPHE finance. SPE has capitalized on the shift in consumption patterns, and our revenue mix today reflects the emergence of new markets and partners (ex. Community on Netflix).

Group Strategy Division | 2010 MRP 18 Sony Corporation SPT: U.S. Production Note: Excludes Wheel of Fortune, Jeopardy!, The Young and the Restless, and Days of Our Lives. SPT has had the most successful production slate in a decade with SPT receiving orders for eight new scripted series. SPT’s increased production slate reflects our success creating original television content to satisfy a greater demand for our product New SeriesReturning Series

Group Strategy Division | 2010 MRP 19 Sony Corporation Miami (Latin America/USH) Bogota Sao Paolo Rome Cologne Moscow Beijing Hong Kong Dubai Beirut Cairo Paris London Amsterdam AMERICAS EMEA (Europe, Middle East, Africa) ASIA Culver City SPT: International Production Building a Worldwide Presence Companies in 13 countries around the world covering multiple regions; Programs aired in 88 countries, 73 languages and counting… Companies in 13 countries around the world covering multiple regions; Programs aired in 88 countries, 73 languages and counting… Tuvalu

Group Strategy Division | 2010 MRP 20 Sony Corporation Q&A