Interexpo China 2002 Summit Forum January 14-15, 2002 China Hotel Guangzhou Theme Conference and Seminars January 16-18, 2002 Chinese Export Commodities Fairground Guangzhou Organizers: CIEC China Council for the Promotion of International Trade, Shanghai Sub-Council Conference Management: Intex Shanghai Co., Ltd. CIEC Assistant Organizer: China Foreign Trade Center (Group) Conference Supporters: China Venue Associaion China Council for the Promotion of International Trade, Guangzhou Sub-Council Exhibition & Market Place IAEM UFI AUMA Hongkong Exhibition & Convention Association Supporter: China Council for the Promotion of International Trade (CCPIT) Exhibition Overseas Supporters: IAEM APECC EMECA IELA Special Sponsors: CCTV The Institute of Convention & Exhibition Chongqing Appointed Hotels: China Hotel China Merchants Hotel

W ith the theme of China Exhibition Industry---facing the world, in the spirit of creativity, development and active participation, and under the guidance of specialization, seriation and industrialization, Interexpo China 2002 will reflect the highest service level of China Exhibition and Displaying industry. Exhibitors include organizers, trade promotion organizations, conference and exhibition facilities, contractors, displaying equipment, displaying design, forwarders, advertising agents, mass media, information consultants, public relations, web technology, business travel services and other related service enterprises. Interexpo China 2002 could be defined as a genuine industrial gathering! I n the past year, with the quickening of Chinas entry into WTO, more and more overseas exhibition organizations have entered Chinese market, whereas domestic exhibition industry is experiencing the unprecedented challenges and opportunities, reforming from the heated competitions to reorganization. In the meantime, due to the late beginning and fast development, there still exit problems in Chinese exhibition market as similar subjects, weak macro-supervision, disorderly price competition, lack of expertise, lack of experience and studying the industrial development trend, etc.. To develop healthily, China exhibition industry should learn from the international advanced management in many aspects for common improvement through exchange and cooperation. Interexpo China provides the right stage for mutual study, understanding and exchange. Summit Forum Summit Forum limited to 100 delegates, apply soon Theme How to face the challenges after Chinas entry into WTO Introduction: Situation well in hand, a far-reaching and well-fabricated plan! Senior staff from Chinese convention and exhibition industry will gather in Guangzhou for the first time, discussing the future development of China exhibition industry. Discussion will be centered at several hot topics as how to improve the domestic industry after Chinas entry into WTO; how to survive and develop under the new circumstance with t new management pattern; how to develop, foster and retain expertise and build up a high efficient team, etc. Date January 14-15, 2002 Venue: China Hotel Taimetable: Jan. 14 Mon. 12:00-17:00 registration 17:30-18:30 opening of Summit Forum Speech 1 Situation facing Chinese service trade after Chinas entry into WTO and Chinas tactics 19:00-21:30 Reception Banquet Jan. 15 Tue. 07:30-08:45 Breakfast Speech 2 Maintain the maximum stability----what are your employees thinking about? 09:00-10:15 Speech 3: Intellectual Property Protection and Intangible Asset Appraisal 10:15-10:45 Tea Break 10:45-12:00 Discussion 1 Challenges & Opportunities to Chinese Exhibition Industry after Chinas Entry into WTO 12:15-14:00 Lunch Buffet Speech 4 Entry into WTO and Chinese Convention and Exhibition Market 14:30-15:45 Discussion 2 Regularization and Orderly Competition of Exhibition Market 15:45-16:15 Tea Break 16:15-17:30 Speech 5:8 Trends, 4 Focuses, 6 Tactics of Chinese Convention and Exhibition Industry 18:00-19:00 Dinner 19:30-22:30 Party * Changes of topics are subjected to Organizers notice Intex Shanghai Co., Ltd. Tel: , Fax: Attn: Mr. Alex Chen, Ms. Michelle Ying 2-4

Theme Conference and Seminars Introduction Domestic and international specialists are invited to make speeches, share experience. More than 20 high quality reports are focused on convention & exhibition organization, management, service, all-aspects publicity, modern facilities planning and management, novel show concepts and methods, e-commerce, etc.. The best classroom to exchange experience with people in the same trade. Date January 16-18, 2002 Venue Chinese Export Commodities Fairground Timetable Jan. 16 Wed. 09:30-10:00 Opening Ceremony 10:00-12:00 Theme Conference 12:00-13:00 Lunch 13:30-16:30 Seminar / Discussion Jan. 17 Thu. 09:30-12:00 Seminar / Discussion 12:00-13:00 Lunch 13:30-16:30 Seminar / Discussion 20:00-22:00 Party Jan. 18 Fri. 09:30-12:00 Seminar / Discussion 12:00-13:00 Lunch 13:30-16:30 Seminar / Discussion Intex Shanghai Co., Ltd. Tel: , Fax: Attn: Mr. Alex Chen, Ms. Michelle Ying 3-4 Reports Challenges vs. Opportunities after Chinas Entry into WTO Trend & Reflection of Guangzhou Convention and Exhibition Economy Discussions Planning and Construction of Modern Facilities Brandization of Exhibitions Opportunities vs. Challenges of Convention Cause Development in the West vs. Convention & Exhibition Economy Exhibition Practice Essentials of Event Subject Selection Good Preparation is Half the Success Trend and New Marketing Concept of Chinas Convention & Exhibition Industry New Communication Skills---e-Marketing Marketing in the Overseas Exhibition Organization Building-up Planning & Practices in Overseas Exhibition Risk Management of Conventions and Exhibitions Concept and Method Brandization of International Exhibitions Outdoor Extension of Indoor Space ---Flexible, Professional & Economic Solution Application of New Technology, New Material ---Economic Value of Standard Exhibition Project Materials Venue Management Management of Convention & Exhibition Centers World Venue Management Association(WVMA) Business Travel Service Selection of a Good Business Travel Agent E-Business Strategies CRM Strategies in Conventions & Exhibitions E-Business Strategies in Trade Shows Operation & Application of Visitors Information System Procession Seminars * Changes of topics are subjected to Organizers notice

Summit Forum Theme Conference and Seminars Application Form Intex Shanghai Co., Ltd. Tel: , Fax: Attn: Mr. Alex Chen, Ms. Michelle Ying Book Deadline: December 15, 2002