Marketing Update / How to get the most out of your accreditation Catie Cotcher / Alex Wild

Session Overview Reckon NZ Marketing Initiatives Online vs Paper Seminars What do I get for my Accreditation? Examples of marketing that has worked for others

Reckon NZ Marketing Marketing consists of 3 clients types –End User – Affiliated most cost effective and punctual Phone Communication Examples –End User – New Brand Awareness (Un Measured) Online (Measured) Publications –Accountants NZICA Accountant Training / Workshops Brand Awareness / Publications / Reputation / Word of Mouth

Online Vs Paper Businesses moving marketing Online –Recent survey –66% of SME businesses believe it is a crucial market –Online advertising is perceived as “cost efficient” over publication advertising –Manufacturing and Wholesale 49% –Retail, Hospitality and Finance/Insurance Industry 39% –Agriculture / Forestry 11% –Social Media Sites –Advertising Online – where and how

Seminars How would we go about arranging a seminar? –First choose a topic of interest –Have a key note speaker that gives some “clout” –Contact us, we can help –Examples

What do I get for my Accreditation? QuickBooks Accountant Edition & QuickBooks Enterprise NFR’s Quicken Home & Business NFR’s Wholesale pricing on Quicken & QuickBooks products Monthly newsletter Ability to use QuickBooks Accredited Consultant logo’s Qualified leads (Trial Referrals) Invitation to regional meetings Free media kits Advertising subsidy. We can subsidise your marketing by 50%, up to $1,000 per year, given to you in product up to the equivalent value. Attendance to the 3 Day Reckon Accredited Consultant Conference

Marketing that has worked for other ACs Maggie Curtis – BR Group - Bay of Plenty Times & Yellow Pages

Marketing that has worked for other ACs Maggie Curtis – BR Group – QuickBooks Banner & Radio Ad “Business Resource Group offers accounting and payroll solutions for your business. BR Group works with Bay of Plenty businesses specialising in QuickBooks, MYOB, IMS Payroll & Point of Sale Software. Call 0508 BR Group today about their training, admin, accounting & payroll services”

Marketing that has worked for other ACs Cavanal Training – Kay Smart – Radio & newspaper advertising for GST Seminar

Marketing that has worked for other ACs Car Sign writing. Sara Thompson & Julie Gordon

Thank you