SOM Team Twelve

Agenda 1.Company Overview 2.Mission Statement 3.SWOT Analysis 4.Limitations 5.Management and Business Structure 6.Operation of Website 7.Marketing 8.Data Warehousing and Data Mining 9.Estimated Financial Costs and Balance Sheets 10.Conclusion

Company Overview  Couponerffic.com is an online based coupon company  Customers create profiles, search and save instantly

Our Mission We are an online coupon service dedicated to customer service and convenience. We plan to work with many different retailers and grocers across the nation to save you valuable time and money. Our number one goal is to change the way people save money. Weiss, J.A., & Piderit, S.K. (1999). The Value of mission statements in public agencies. Journal of Public Administration Research and Theory: J-PART, 9(2), Retrieved from ing%2Ba%2Bmission%2Bstatement%26x%3D0%26y%3D0%26wc%3Don&item=10&ttl=39203&returnArticleService=showArticle&resultsServiceName=doBasicResultsFromArticle

SWOT Analysis  Unique  Convenient  Web based  Wide range of items  Valuable  Provides market research to investors  Not established company  Develop new software  Obtain a share of the market  Develop relationships with clients and investors StrengthsWeaknesses

SWOT Analysis  Green marketing  Global expansion  Improving a current concept  Competitors  Compatibility of the software  Security: Identity theft OpportunitiesThreats

Limitations  Compatibility of software/technology on different systems  Compatibility of stores: U.S. and Japan  Established companies may not recognize benefits advertising with new company

Management & Business Structure  Joint venture: two or more companies share profits and losses  Similar partnerships would include Hotels and Airlines for Frequent Flyer Miles Omega Enterprise Parent Company Associated Brand Associated brand Associated Brand Couponeriffic

Operation of Website  Sign-up through website  Nominal one time card fee of $5  Card stores customer information and serial number  updates and notifications  Customer selects store coupons  Customers who shopped here also shopped at _________  Customer’s information is sent to store  At time of purchase applicable discounts are automatically deducted

Target Market & Competition  Broad  US  Japan  Both ranked high in technology integration  Specific  Mothers  College Students     Coupon booklets via mail “New Study Identifies World's Most Innovative Nations.” (2008 October). Business Wire. Retrieved November6, 2009, from ABI/INFORM Dateline. (Document ID: ). Target Market Competition

Promotion  Facebook  Top social network in US  Mixi  Top social network in Japan  Twitter  Available in US and Japan  Blogs  Target at home mothers  alerts  Target working mothers  Applications/Widgets  iPhone  Blackberry  Sharp SH models  Text alerts Elmer-DeWitt, Philip. Fortune Brainstorm Tech CNN, 17 Aug Web. 7 Nov Mullan, E.. (2009, March). Mom 3.0: Marketing to High-Tech Moms. EContent, 32(2), Retrieved November 6, 2009, from ABI/INFORM Global. (Document ID: ). Nicole, Kristen. "Japan Social Network Mixi Joins OpenSocial Movement." Social Times N.p., Apr Web. 6 Nov Social Networking Watch Ed. Mark Brooks. N.p., Sept Web. 7 Nov Top-selling smartphones in Q1 IT Facts, 4 May Web. 7 Nov Internet Phone

Data Warehousing & Data Mining  Gathering of customer data, and categorizing customers into specific groups in relation to the business  Creating targeted offers for the particular customer category groups  Taking account or tracking the results to improve customer responses.

Estimated Project Cost: $2,600,000

Couponeriffic Income Statement Projection for Year REVENUE Subscription Fees$1,250,000 Advertisement Charge Income Data Mining Income $500,000 Total Revenue$2,250,000 Cost of Sales$87,500 Total Cost of Sales$87,500 Gross Profit$2,162,500 EXPENSES Salary Expense$1,590,000 Marketing Expense$315,000 Website Expense$63,008 Rent Expense$12,000 Utility Expense$10,000 Other Expense$51,000 Total Expenses$2,041,008 Net Income$121,492

Couponeriffic Balance Sheet Projection for Year ASSETS Cash$1,350,000 Account Receivable$900,000 Contingency Funds$400,000 Land and Building$650,000 Equipments$83,392 Inventories$3,500 Total Assets$3,386,892 LIABILITIES Salary Payable$1,590,000 Note Payable$500,000 Account Payable$451,008 Total Liabilities$2,541,008 EQUITY Contributed Equity$845,884 Retained Earning$0 Total Equity$845,884

Conclusion Omega Enterprise: Couponeriffic.com Changing the way people save money Your support determines success