Sept 22,1999 New Jersey and Delaware New Agriculture Teacher/Administrator Conference Marketing

3 Marketing success is: Identify Focus Plan Maximize Recognize The key to managing your workload and creating a successful agricultural education program...

Success Save Time Identify and recruit volunteers Gain recognition Meet real needs Maximize resources Increase funding Ensure program success

5 Success is:.. identifying the systems to meet the needs of your stakeholders... Recognize Focus Plan Do the right things, not everything. Maximize Identify

6 Stakeholders Anyone who affects or is affected by your program Administration Students Potential Students Parents Agricultural Community What are the strategic market opportunities? Guidance Staff Colleges Tax Payers Legislators

How to Market GASP Identify Customers: General Community Administration/School Students Parents/Guardians

School Administrators As a school administrator you have an important role to ensure the success of students in your school district. Agricultural education and FFA provide unique opportunities to ensure leadership development, personal growth and career success for your students who get involved with the program.

School Administrators The success of the local program provides a number of benefits to the administration as well by increasing achievement opportunities for students, and by connecting with the community. Providing assistance and support with the necessary resources is a key element for the success of the local program.

10 Identify School policies and procedures Centralized communication structure In-House support Support for appropriate: job security financial controls Professional Organizations administrative support school community parental backing general community What are the strategic market opportunities?

11 State FFA Association Others? Advisory Committees Community Organizations National FFA Departments of Agriculture Partners Local Teachers Associations

12 Identify Plan Success is: Maximize.. focusing on those activities that are important to your customers. Recognize Focus Do the right things, not everything.

How to Market AIRR Establish a plan to: Ask Involve Recognize Report

14 A State of art AIRR System A ask I involve R recognize R report Establish and use an advisory committee Join community civic organization Survey school community Meet the parents Open houses for community Focus on the more active students Use administration for judges Banquet Recognize sponsors in local paper Thank you and congratulatory notes Use National FFA Week and Ag Day promotions Web and Media services Local Newsletters KeyHow?

15 Focus What customers and partners want and expect… What needs to be taught locally… What FFA /SAE activities are needed to meet instructional needs… What needs to be done to ensure a quality product... What are the strategic market opportunities? Action Plan 5-9, 5-14, 5-16

16 Focus What is the purpose of this program? What do you expect from this program? Why is this program important to you? Why did you enroll in this program? Why did/didn’t you join FFA? What are the strategic market opportunities? Marketing Research -Ask the student- Action Plan 5-9, 5-14, 5-16

17 Identify Plan Success is: Maximize …planning for growth and the future... Recognize Focus Do the right things, not everything.

18 Plan Brainstorm to: Provide –Strategic content –Marketing –Method of responding to changes –Fiscal management –Goals Eliminate –Redundancy distribution program control responsibilities publicity retention What are the strategic market opportunities?

19 Identify Plan Success is: Maximize …ensuring the best practices... Recognize Focus Do the right things, not everything.

20 Maximize Definition: –a uniform, standardized, system –responsibilities Supporting: –Effective teaching strategies –Elimination of outdated content –Merchandising –Community-wide promotions teaching control inventory reporting retention merchandising What are the strategic market opportunities?

Oakcrest FFA Web Page

22 Identify Plan Success is: Maximize …recognizing the successes of your program, students and supporters... Recognize Focus Do the right things, not everything.

23 Recognition Marketing Plan media sources web publicity newsletters parents nights banquets media thank yous appreciation report share = Foundation for the future What are the media opportunities?

24 Recognition The Key to managing your workload and creating a successful agricultural education program is focusing on those activities that are important to your customers. media thank yous appreciation report share Foundation for the future Do the right things, not everything.

How to Market GASP Identify Customers: General Community Administration/School Students Parents/Guardians AIRR Establish a plan to: Ask Involve Recognize Report

26 Success Program planning and marketing saves programs Identify and meet business needs Assign students responsibilities Publicize responsibilities Get to know influential customers Invite parents to school Thank sponsors Use the media Track and share former students’ success

27 Thoughts “The best way to predict the future is to invent it.” -Peter Drucker