Stand E426, Internet World REDtechnology.com Calvin Litchfield REDtechnology.com Managing Multiple Brand Websites from a Centralised Product Catalogue

Stand E426, Internet World REDtechnology.com Who are Red Technology? Next generation ecommerce solutions  Based in Oxford  Began trading in 1996  Formed Systems Union Group Plc  Management buyout 2006  Consistent growth year on year  Combined CMS & eCommerce platform

Stand E426, Internet World REDtechnology.com Example clients

Stand E426, Internet World REDtechnology.com  Flexible, fully featured CMS platform  Search engine friendly  W3C & DDA compliant websites  Multi-site, Multi-language  Forums, Blogs, Intra and Extranets Content Management

Stand E426, Internet World REDtechnology.com  Feature rich ecommerce platform  Includes conductIT CMS  International multi-site & multi-store  Advanced pricing and promotions engine  Online community tools  Flexible and customisable.NET system eCommerce

Stand E426, Internet World REDtechnology.com Hot Topics  Flexible multi-site options  Multiple brands / sites with centralised control  Sites tailored to clients (both B2B and B2C)  Client specific information, catalogues and pricing  White label sites  Navigation & search  User friendly & compliant sites (W3C & PCI)  Online communities  More sophisticated promotions  Business partnerships  Manufacture, Fulfil, Resale, Franchise

Stand E426, Internet World REDtechnology.com Evolving Technology Hot topics drive platform development  More in-house control by combining CMS and ecommerce platform Online community tools  Improved systems integration  Rapid deployment of additional sites  Lower costs & Quicker ROI Management, marketing, hosting, integration,

Stand E426, Internet World REDtechnology.com What is multi-site? Centralised management of:  Content Pages  Product Information  Pricing  Branding  Promotions  Clients  Orders Targeting diverse markets, consumer groups and regions through a variety of websites via one system

Stand E426, Internet World REDtechnology.com Why multi-site?  Sites to target by gender, age, etc  Niche & specialist segments  Target B2B & B2C simultaneously  Branded sites for better market penetration  Franchise, whitelabel & distribution  International  Region, Language, Currency, Pricing, Tax, shipping

Stand E426, Internet World REDtechnology.com The Long Tail  Multi-site allows profitable targeting of the long tail Mainstream Profitable Marginal Profitability Previously Unprofitable Long Tail Turnover Popular ProductsLess Popular Products

Stand E426, Internet World REDtechnology.com Multi-site models  Traditional multi-site – multiple installations  Multi-template website – one site, many looks  Multi-site with single basket & checkout  Multi-site with multiple basket & checkout  Franchise operations – many controlled satellite sites

Stand E426, Internet World REDtechnology.com Traditional multi-site method Increased costs through  Multiple Site management  Multiple integration  Multiple hosting & software costs  No multi site cross sell  No multi site promotions Catalogue 1 Catalogue 2 Admin system 1 Admin system 2 Basket / Checkout

Stand E426, Internet World REDtechnology.com Site with multi-templates  Model benefits  Lower cost  Build brands with tailored templates  Model restrictions  Everyone see’s all  Limited brand promotion  Limited client site / brand loyalty One Website Admin System Basket / Checkout Template BRAND A Template BRAND B

Stand E426, Internet World REDtechnology.com Multi-site, single basket  Model Features  Branded websites  International sites  Multi site cross sell  User purchase across multi sites  Single checkout  Single integration  Model benefits  Target clients with branded & tailored sites  Clients purchase across multi websites  Single client login for multiple sites  Lever multi site cross selling and promotions  Centralised, tiered administration access  Create multi site loyalty  Create site specific communities  Enhanced SEO Independent Website 1 Product A Product B Product C Admin System Independent Website 2 Product A Product B Product C Basket / Checkout

Stand E426, Internet World REDtechnology.com Multi-site, multi-basket  Model Features  Single Admin System  Multiple Price Lists  Multiple Customer Groups  Multiple Websites  Tailored promotions  Suitable for white label sites  Single integration  Model benefits  Enhanced SEO  Build Brand Loyalty  Cross Sell Between Sites  Create multi site loyalty  Create site specific communities  Easy Management of Multi Site Promotions  One Integration (ROI)  Central Admin Control with Tiered Access  Rapid deployment of additional sites Independent Website 1 Product A = £5 Product B = £10 Product C = £5 off Admin System Independent Website 2 Product A = £6 Product B = £15 Product D = 10% off Basket / Checkout

Stand E426, Internet World REDtechnology.com Franchise Management Franchisor benefits  Control of  Brand  Products  Information  Pricing (optional)  Promotions / marketing  Reporting Franchisor Central Site Products A, B, C, D Franchisee 1 Website Product A Product B Product C Product D Franchisee 3 Website Product A Product B Product 1 Product 2 Franchisee 2 Website Product A Product B

Stand E426, Internet World REDtechnology.com Franchise Management (2) Franchisee benefits  Low cost of site deployment due to HQ initial investment  Low management costs (due to central control)  Ability to control pricing and promotions  Create own client base and tailor site to them Franchisor Central Site Products A, B, C, D Franchisee 1 Website Product A Product B Product C Product D Franchisee 3 Website Product A Product B Product 1 Product 2 Franchisee 2 Website Product A Product B

Stand E426, Internet World REDtechnology.com Enhanced Experience  Sites designed per market segment  Tailored content per market segment  Specific communities  Blogs, Customer Reviews, Forums  Create loyalty through tailoring sites and promotions to client groups

Stand E426, Internet World REDtechnology.com Growth opportunities  Effectively capture niche and specialist markets  Build online brands and consumer loyalty  Target new markets effectively  Segments, International, Whitelabel, Distribution, Franchise  Improved SEO  Grow more efficiently;  Unified system administration  Reduced costs of deployment and integration  Reuse of promotions across multiple sites

Stand E426, Internet World REDtechnology.com Thank you & Any Questions For more information please visit RED at Stand E426