Sales Skills

Objective Explain What is Professional Selling Explain the Old and New Perspective of Marketing Describe the Components of Good Sales Skills Explain the Skills to Thrive in Competitive Market Describe the Role of Product in Sales Explain the Personal Selling Process Describe the Basic Selling Roles Explain What is B2B and B2C Describe the Importance of Customer Loyalty Explain What is Customer Relationship Management Describe the Classifications of Selling Explain the Types of Selling List the Benefits of a Sales Career Explain the Various Sales Myths List the Characteristics of a Successful Salesperson

Introduction Look at the images given below. What do you think they represent?

Introduction These are different products that you may have purchased and used at any point in your life. So, when the act of purchasing happens, simultaneously the concept of sales is involved in it.

Introduction Sales is an important aspect in every product’s success. A powerful sales force is made up of the excellent, persuasive and persistent sales men/women. Whether a product is excellent in quality or of average quality, a great and powerful sales force can make the product stand out in the market against its competitors and make a mark for itself. A successful sales force can prove to be the defining factor in the success or failure of a product or service.

Introduction Sales SkillsSelling Skills Performance 'Science''Art' Practicing Agility Thus, it is self evident that a person selling a product should possess excellent ‘sales skills’ or ‘selling skills’ to sell any product or service. Selling is being viewed today as an 'Art' and a 'Science', with an emphasis on practicing agility to enhance performance. Let us learn about sales skills in detail.

What is Professional Selling? Professional selling is the interpersonal communication process in which a seller uncovers and satisfies the needs and wants of a prospect to the mutual, long- term benefit of both parties.

Career Paths in Sales Sales Trainee There are three career paths offered by many organizations to newly hired salespeople that branch out into multiple career opportunities such as follows: Sales Person Career Path Evaluation & Decision Professional Selling Sales Management Marketing Management Let us look at each in detail.

Components of Good Sales Skills There are various components that are involved in acquiring good sales skills to become a stellar seller. These components are: 123 Understanding the Sales Environment Implementing the Sales Process Mastering Sales Agility Let us look at each in detail.

Basic Selling Roles There are three basic selling roles involved in any organization. They are: Order Taking Order Supporting Order Creating Let us look at each in detail.

Benefits of Personal Selling The following are the various benefits of personal selling: Personal selling offers an exciting, challenging, rewarding, and dynamic career. Personal sellers are highly paid and among the most likely to be promoted to senior management. It serves as “boundary spanners” who facilitate transactions, and relationships between buyers and sellers.

Use of Technology in Sales There are various tools provided by today’s modern day technology that salespeople can use to sell better and enhance their productivity. Some such tools are as follows: Intranets Extranets Internet Cell Phones Web Meetings Pagers Fax Machines Computer

Classification of Selling The following is the classification of selling: Let us look at each in detail. Retail Selling Trade Selling Missionary Selling Technical Selling

Types of Selling The following are the various types of selling: Let’s look at each in detail. Creative selling Needs-based selling Consultative-partner selling Responsive selling Problem-solution sellingCustomer-centered sellingValue-based selling

Sales Myths The following are the most common myths about sales that you need to break free from in order to become a successful salesperson: Myth #1: You must be think-skinned to succeed in sales Myth #2: Only ‘Good Talkers’ Can Sell Myth #3: Stress is inevitable Myth #4: You should be pushy to succeed in sales Myth #5: Sales Is a Numbers Game Myth #6: You must like people to succeed in sales Myth #7: Every prospect is a potential customer Myth #8: Every sales call must close in a sale Myth #9: A good salesperson can sell anything to anybody Myth #10: Sales always has its ups and downs Let us look at each in detail.

This is a DEMO Course On – Sales Skills. Join MSG Premium Membership and Get Access to around 120 Courses + New courses added every week. What You Get: 1.View All Courses Online. 2.Download Powerpoint Presentation for Each Course. 3.Do the Knowledge Checks for Each Course. This is a DEMO Course On – Sales Skills. Join MSG Premium Membership and Get Access to around 120 Courses + New courses added every week. What You Get: 1.View All Courses Online. 2.Download Powerpoint Presentation for Each Course. 3.Do the Knowledge Checks for Each Course. ManagementStudyGuide.com