P.G. Madhavan, Ph.D. CEO & Corp CTO Zaplah Corporation Redmond & Singapore

Heterogeneous wireless networks Horses for courses Cross-layer adaptation How to make wireless suck less (Ruckus) Self-managing consumer wireless networks Virtual geek squad

WirelessValueExample Technology Olden DaysBIG painMobilityCellular Early 2000sModerate pain PortabilityWi-Fi NowLow painMoveabilityWiMedia Adoption = Value - Pain

Scenario sweet-spot

Significant academic work in the past decade Rich media exchange drives industry to innovate Startups also adding secret sauces; Example: Zaplah Corp Just add ZAPPER software to Wireless HDMI hardware to make technology usable by the home customer ZAPPER is aspirin for consumer electronics (CE) wireless users: Functionality beyond what wireless and video standards can provide Enhanced Usability, Easy Security & Essential Manageability For TV, cell phone and PC in-room rich media exchange market segments

Your grandma may not be an IT guru Make it easier for geeks to help home customers; self and remote management Control Plane Collect and distribute link/node info - ASIEs Local and remote diagnosis Self-heal and adapt

Manageability not sexy but necessary Global/local optimization Closed-loop, feedback, self-monitoring Adaptive, cognitive, smart,... No need to standardize everything : Stds for Essential interop Enhanced interop: room to innovate and differentiate