1. How to Compete in the 4G Revolution
Scott A. Snyder, PhD
Goal – build awareness around radical changes in wireless. Embedded in everything we do. Alphabet soup to most people.
©Scott A. Snyder 2010

2. 4G Bloodlines
Cognitive
Radio
Artificial
Intelligence
Distributed
Computing
Smart
Antennas 4G
Internet/IP
Globalization
3G Wireless
Standards
Multimedia
Content
Social
Networks
Micro
Electronics
Consumer
Broadband
WiFi
2G Wireless
GPS
Radio
Technology
Wireless capacity increased approximately 1,000,000 times since 1957
Breaking down these gains shows
a 25X information theoretic improvement, (modulation, coding…)
a 25X statistical improvement (wider contiguous spectrum), and
a 1600X gain by reducing cell sizes and transmit distance
[“Femtocell Networks: A Survey”, (Vikram Chandrasekhar and Jeffrey G. Andrews, The University of Texas at Austin; Alan Gatherer, Texas Instruments), September 2008]
Unlicensed
Band
1G Wireless
Voice/Video
Compression
Digital
Comms/
CDMA
Cellular
Architectures
AdHoc
Networks
Spectrum
©Scott A. Snyder 2010

3. 4G Enables the “Digital Swarm”
5 C’s = Connections/Cloud, Chips, Coordinates/Context, Cognitive Devices, Communities
Ubiquitous broadband, seamless networks, application aware
Very small distributed objects
GPS/location info
Social networking
Swarm Intelligence – collective action in decentralized, self-organizing system – Obama campaign, Phillipines-Estrada 2001
4G=Girls,Gaming,Gambling, and GPS
©Scott A. Snyder 2010

4. Many Factors will Shape the 4G Revolution
Standards/IP
Generation Z
Privacy/
Security 4G
Future
???
Low-end
Disruption
Very Small
Objects
Smart Mob
Cognitive
Devices
Perfect Storm or Alignment of all these forces? In book I address scenarios – Killer Bees and Nature Aligns
Seamless
Mobility
BioConvergence
Distributed
Authority
©Scott A. Snyder 2010

5. Possible 4G Future Scenarios
©Scott A. Snyder 2010

6. What happens to Market Power?
Killer Bees
(Carrier-centric)
Nature Aligns
(User-centric)
Wireless Operators
Device Vendors
Operating System Vendors
Content/Application Vendors
Internet Portals/Social Nets
Amazon – becoming a wireless device and content company (Sprint Network but no one cares)
©Scott A. Snyder 2010

7. Innovation Opportunities Exist at the Intersections
©Scott A. Snyder 2010

8. 4G Readiness: “WiQ” WiQ Wireless Clouds Wireless Experience Smart
Devices
Communities
Innovation
Flat
Organizations
In the book/research, survey execs on WiQ and show there is a significant gap between need and readiness
©Scott A. Snyder 2010

9. Wireless Readiness (WiQ) – Exec Survey
Innovators
Wireless
Laggards
Most businesses need to improve their capacity for wireless innovation
©Scott A. Snyder 2010

10. Adaptive Strategy for 4G Innovation
Every step is focused on the User!
©Scott A. Snyder 2010

11. For More Information 4G Wireless and Digital Swarms
The New World of Wireless: How to Compete in the 4G Revolution, Snyder, Wharton School Publishing, 2009.
Blog:
WiQ Survey:
My contact information:
Phone:
©Scott A. Snyder 2010