Market Segmentation. Market Segmentation Three Parts Demographics Geographic Psychographics.

Slides:

Advertisements

Similar presentations

Text Books needed today – Read Pages

Advertisements

TARGET MARKET AND MARKET SEGMENTATION

The Marketing Concept The Basic Idea

Target Market. What is target marketing? Is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its.

Introduction To Marketing

CPAS REVIEW MARKETING CHAPTER 2—THE MARKETING PLAN.

Marketing Segmentation

WHO IS OUR TARGET MARKET? Write a brief description of our SBE’s target market. IMPLEMENTING AUTOMATED RETAIL: PEOPLE.

Today I will: Learn to analyze and segment a Target Market So I can: Differentiate between mass marketing and market segmentation I will know I’m successful.

Understanding the World of Marketing Market Segmentation.

VIRTUAL BUSINESS RETAILING

Marketing Planning Chapter 2 Mrs. Newbegin. The Marketing Plan SWOT Analysis – An assessment that can foster the business’ success and what could make.

Chapter 2 The Marketing Plan

Chapter 2 the marketing plan Section 2.1 Marketing Planning

Chapter 2 the marketing plan Section 2.1 Marketing Planning

The marketing plan Ch. 2.

Marketing principles unit

Chapter 2 the marketing plan Section 2.1 Marketing Planning

Section 2.2 – Market Segmentation What You’ll Learn What market segmentation is and the four methods used to segment a market Analyze a target market Differentiate.

Marketing Essentials Section 1&2 Marketing Concept Market Segmentation

Marketing Chapter SWOT Analysis- determines- strengths, weaknesses, opportunities, threats Environmental scan- analysis of outside influences.

The Consumer Market Marketing Segmentation QCC’s 57, 58.

Chapter 2, Section 1-2 Market Planning and Segmentation.

How do Businesses Define their Target Market? Through the process of Market Segmentation.

Basic Marketing Concepts

Intro to Marketing Mr. Bernstein Target Markets and Market Segmentation September 18, 2014.

2.03Summarize ways to reach markets. What is a market? The group of all potential customers who have similar needs and wants and have the ability to buy.

Market Segmentation Section 2.2 p Market Segmentation  Market Segmentation is the process of identifying a target market by dividing the market.

Chapter 2 the marketing plan Section 2.1 Marketing Planning

MKT-MP-3.7 Market Segmentation. List all people in your family. How many: use deodorant use shampoo watch TV.

What is SWOT?  Strengths  Weakness  Opportunity  Threats.

Section 2.2 – Market Segmentation What You’ll Learn What market segmentation is and the four methods used to segment a market The current demographic,

MARKET SEGMENTATION STANDARD 2. MARKET SEGMENTATION The process of subdividing a market into distinct subsets of customers that behave in the same way.

SERM #41 TARGET MARKET. …a specific group of people that a business wants to reach.

Lesson 7.  Design a direct mail campaign based on market segments to gather information about specific customers  Identify survey segments and their.

2.03Summarize ways to reach markets. What is a market? The group of all potential customers who have similar needs and wants and have the ability to buy.

1. Understand the concept of market and market identification 2. Understand the concept of market segmentation 3. Understand the importance of evaluating.

Ms. Smith. Have you ever identified a target market? Well….if you have ever seen a commercial or made a purchase, you have already seen target markets.

2.2 Market Segmentation MARKETING MR. PAVONE. Identifying and Analyzing Markets.

REVIEW. MARKETING CONCEPT FOCUS ON MAKING A PROFIT FOCUS ON SATISFYING WANTS AND NEEDS OF CUSTOMERS FOCUS ON COMPETITION.

Basic Marketing Concepts Std. 3. Marketing Concept The idea that you must satisfy a customers’ needs and wants in order to make a profit. Businesses must.

Advertising and Sales Promotion Unit 2, Lesson 3 Advertising and Demographics Copyright © Texas Education Agency, All Rights Reserved.

2.02 Discuss the concept of market identification.

Section 2.2 – Market Segmentation What You’ll Learn What market segmentation is and the four methods used to segment a market The current demographic,

THE WORLD OF MARKETING.  Learn how to conduct a SWOT analysis.  List the three key areas of an internal company analysis.  Identify the factors in.

Today I will: Learn to analyze and segment a Target Market So I can: Differentiate between mass marketing and market segmentation I will know I’m successful.

Journal Make a list of all extended family members (aunts, uncles, cousins, grandparents) and where they live as well as their ages, occupations (if applicable),

Marketing Principles CHAPTER 2 SECTION 1.  The best way for a business to connect with customers is to know these people well.  The process of taking.

WF SEM I 3.01 Target Markets. Having a Successful SEM Event Satisfy customer wants –Interested in event –Willing to pay ticket price –Willing to travel.

Defining Your Audience. Defining Audience Demographics Demographics Geographics Geographics Psychographics – social and psychological characteristics.

Quiz Show Review The Marketing Concept.

2.02 Discuss the concept of market identification.

Basic Marketing Concepts

Market Segmentation #3 SUB HEADINGS Text Books needed. Pages

2.02 Discuss the concept of market identification.

Chapter 2 the marketing plan Section 2.1 Marketing Planning

Chapter 3 – Analyzing Your Customers What You’ll Learn

TARGET MARKET AND MARKET SEGMENTATION

Market Segmentation What You’ll Learn

Section 2.2 – Market Segmentation What You’ll Learn

Chapter 3 – Analyzing Your Customers What You’ll Learn

Chapter 2 the marketing plan Section 2.1 Marketing Planning

Market Segmentation Bunting.

2.02 Discuss the concept of market identification.

The Marketing Concept Businesses must satisfy customers’ needs and wants in order to make a profit.

WF SEM II 4.04 Target Markets.

Marketing Segmentation

“You may please all of the people some of the time, you may even please some of the people all of the time, but you can’t please all of the people all.

2.02 Discuss the concept of market identification.

Market Segmentation Learning Goals

Presentation transcript:

Market Segmentation

Market Segmentation Three Parts Demographics Geographic Psychographics

Demographics Age –Baby Boomers, Generation X, Generation Y Gender- Income- Disposable money left after taxes vs. Discretionary income money left after paying basic living expense. Martial Status % 2000’s compare to 80% in 1950’s Ethnic Background – US is becoming multiculture and ethnically diverse.

Geographic Refers to segmentation of the market based on where people live. People live certain area Segment the market geographically you refer – local, regional, national or grobal Need to know where your target lives

Psychographics Involves grouping people with similar lifestyles and Activities – list all activities that you are involved in. You will find a magazine about that activity. Attitude – eating healthier, becoming physically fit, taking responsibility for your health. Personality & Values – likes, dislikes, and characteristic

Mass Market vs. Segmentation Mass- Single strategy Reach all customers Segmentation- Narrow down and define with extreme precision More selective on ads