Green Business is Good Business Were in Business to Make Money… Were in Business to Make Money… –And thats okay! What are the two ways we make money in business? What are the two ways we make money in business?

Buck Background o Naval Officer o Mom o PTA President o Founder, Go Green Initiative o Concern for childrens health, now & in the future o Desire to teach kids good environmental behavior o Create change without legislation/taxation – no government impact

Measurable Impact of the GGI Go Green schools avoided the use of: o 44 billion BTUs of energy use o 2,604 metric tons of greenhouse gas emissions o 18,606,000 gallons of water o 1 million gallons of oil o 9,653 cubic yards of landfill space, due to paper recycling alone

It Doesnt Have to Be About Climate Change Basis for Effective Public Policy o Pres. Bushs American Competitiveness Initiative o Expand investment in research o Strengthen math and science education o Make R&D tax credit permanent o Appreciation for nature o Preservation of national treasures o Natural resources viewed as foundation of economy and stable standard of living o Waste not…want not

Why Should We Care? o More people = fewer natural resources o Health risks o It costs a lot to waste o High standard of living for posterity o National security o Global competitiveness - CHINA

Green Business is Good Business Pre-empt Government Regulation Pre-empt Government Regulation Cost Avoidance Cost Avoidance Customer Expectation Customer Expectation B2B B2B Employee Expectation/Retention Employee Expectation/Retention – Gen Y workers prefer companies who share their values

IEEEs Current Role Leading developer of international standards in Diverse Fields: Leading developer of international standards in Diverse Fields: –Power & Energy –IT –Telecommunications –Transportation –Medical & Healthcare –New & emerging fields, such as nanotechnology, cybersecurity, information assurance and GREEN TECHNOLOGY

IEEEs Role in the Future Incorporate GREEN TECHONOLOGY into every field, discipline and standard Incorporate GREEN TECHONOLOGY into every field, discipline and standard

ProfitabilitythroughSustainability Healthy Alliances Healthy Community Healthy Workplace IntraClimate Conserve Natural Resources InterClimate Reduce Carbon Footprint Healthy Enterprise What is Green Business? Consider Environmental Impact of all Processes Good Corporate Citizenship Healthy work space Opportunities for partnerships outside the norm Competitive Edge

Intra-Climate External Environmental Impact Strategic Partnerships Strategic Partnerships Government Relations Government Relations Statutory Compliance Statutory Compliance Public Relations & Media Outreach Public Relations & Media Outreach

Conserving Natural Resources Waste Reduction Waste Reduction Energy Conservation Energy Conservation Green Purchasing Green Purchasing Alternative Fuel Vehicles Alternative Fuel Vehicles Public Transportation Programs Public Transportation Programs

One Example of Waste Reduction Egnyte Egnyte – –On Demand File Server on the Web Store all files and access securely – –Real-Time Indexing Search for files using keywords or partial file names – –Desktop Access No need to learn any new interface Access all documents via My Computer on Windows or Finder on Mac – –Automatic Versioning Lightweight version management without the explicit check in/check out as you have code files

Inter-Climate Internal Environmental Impact LEED Certification LEED Certification Green Cleaning Green Cleaning Reduce Worker Absenteeism Reduce Worker Absenteeism Training & Education Training & Education

Reduce Carbon Footprint Quantify carbon footprint Quantify carbon footprint –Utility –Water –Waste Hauling –Vehicles Recycling Recycling Alternative Energy Use Alternative Energy Use Vehicle Conversion Vehicle Conversion Reduce Greenhouse Gas Emissions Reduce Greenhouse Gas Emissions

Good Green Corporate Policy Evaluate the Environmental Impact of all activities Quantify & Publicize – give company bragging rights about why you deserve patronage Examples of Green behavior: Green building Energy conservation/alternatives Recycling Composting Purchasing Waste Reduction Low Emission Vehicles Integrated Pest Management Air Quality; etc.

Steps to Going Green Evaluate your current Environmental Footprint Evaluate your current Environmental Footprint Set goals and explain them to workforce and the public Set goals and explain them to workforce and the public WIIFM for community (health, jobs, resource conservation, standard of living) WIIFM for community (health, jobs, resource conservation, standard of living) Measure success Measure success Reward achievement and initiative Reward achievement and initiative PUBLICIZE! Show evidence to convict you that you are a Green company PUBLICIZE! Show evidence to convict you that you are a Green company Become your industrys leader in Green Become your industrys leader in Green Encourage your B2B partners to Go Green Encourage your B2B partners to Go Green