Q (WM Weeks 40-52)

4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Wks SSO’s Shipping: Week 39 Items Milk Chocolate Giant Bar Almond Giant Bar Special Dark Giant Bar Symphony Milk Chocolate Giant Bar Symphony Almond/Toffee Giant Bar Cookies n Crème Giant Bar Reese’s Peanut Butter Giant Bar Hershey’s Cookies n Milk Giant Bar Higher Retail Higher Margin vs MERCHANDISING Product will be in DRC’s Cart Rail Front End Cap Grocery End Cap Bake Center $1.98 Giant Bar EDLP

4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Weeks 40 – 52 C-Stock will continue to flow through week 52 Items Milk Duds Whoppers Good & Plenty Jolly Rancher Gummies Reese’s Pieces Twizzler Bites JR Fruit Chews JR Tropical Fruit Theater Box Performance L4 $4.3M, % L13 $15.3M, % CYTD $29.7M, +87.7% or + $14M MERCHANDISING Front End Action Alley (per Buyer communication) 98¢ Theater Boxes ** Q4 VPI ** Top performing stores Averaging $825/store/week Three New Items !

4 th Quarter 2008 Grocery / Market Manager November-January 2008 Items NEW Hershey Pieces with Almond Pieces with Almonds Pouch 8 oz. Drops and Minis 8 oz. Pouches Hershey’s Milk Chocolate Drops Cookies n Crème Drops Reese’s Minis Pieces 10 oz. – 10.5 oz. Pouches Reese’s Pieces Pouch Almond Joy Pieces Pouch York Pieces Pouch Special Dark Pouch Program: Weeks Drops/ Minis/ Pieces Saddle Rack Program CYTD Drops & Minis Performance Drops & Minis POS at Walmart avg. $703K /wk Stores averaging $190 / store / week in POS MERCHANDISING Saddlebag Rack (2,260 stores) Great Ice Cream Tie in!

4 th Quarter 2008 Grocery / Market Manager November-January 2008 $1.24 King Size EDLP SSO Shipping: Week 51 Items TBD NEW King Size Cookies n Crème Drops King Size Reese Minis King Size Hershey Drops KS Drops and Minis Performance Reese Mini King Size is the #1 Hershey KS item Drops & Minis POS +$20M CYTD (thru Wk 36) Stores averaging $149 in POS CYTD (thru Wk 36) COMAC Front End Action Alley Merchandising Front End Action Alley New!

4 th Quarter 2008 Grocery / Market Manager November-January 2008 $1.94 Ice Breakers Gum & Mint EDLC SSO Shipping: Week 50 Mint Items IB Cool Mint Tin IB Wintergreen Mint Tin BreathSavers 3-Hr Spearmint IB Sours Mint Tin Frost Winter Cool Frost Peppermint Gum Items Ice Cubes Kiwi Gum Ice Cubes Raspberry Gum Ice Cubes Peppermint Gum Ice Cubes Bubble Breeze Gum Gum & Mint Performance: Ice Breaker Gums are +49.8% CYTD Ice Breaker Mints are +12.6% CYTD Merchandising Front End Endcap (near Speedy and Tobacco Aisle) Final Display design / item mix may vary

4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Wks Hershey’s is Walmart’s OPP Baking Chip Item Semi-Sweet Chips Milk Chocolate Chips Reese’s Peanut Butter Chips Special Dark Chips Butterscotch Chips Premier White Chips Heath Toffee Baking Pieces Heath Chocolate Baking Pieces Mini Reese’s Pieces MERCHANDISING Action Alley Stackbase Grocery End Cap Cart Rail Bake Center FE End Cap FSI 11/13 $1 off 2 bags $1.88 Fall Baking Rollback

4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Wks $15+ Basket Building Opportunity 1-Stop Baking Solutions for the holidays $10+ basket ring$5+ basket ring 3 FSI’s

4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program Highlights 66% of seasonal order ships in 1 st 2 waves Top 3 Packtypes make up 75% of order: CPC 12-14oz (52% of Holiday Buy) $1 Canes (14%) $2 Canes (9%) Strategies November 1 st Seasonal Aisle Set Dedicated 4’ Kiss Section Door to Floor execution on display ready pallets Stackbase opportunities w/ Kisses & $2 Canes 3 National FSI’s Increased Hershey Advertising MERCHANDISING Action Alley Stackbases Seasonal aisle anchor Endcaps Cart Rail Catch the Season Wall Front End Cap Program: Wks SSO’s Shipping: Weeks 38, 42, 44 & Holiday

4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Wks SSO’s Shipping: Weeks 38, 42, 44 & Holiday Merchandising / Displays $2 Canes DRC’sHoliday CPC PalletKisses DRC’S$1 Canes Pallet HOLIDAY CPC PALLET Week 42 Grocery or Front End Action Alley, Cartrail, or Grocery End Cap $1 FILLED CANE PALLET Week 44 Cartrail, Front End or Grocery AA near Coke Ornament Bins HOLIDAY KISSES DRC’s (DRC’s for stackbase execution) Grocery or FE Action Alley Stackbase, Cartrail, or Grocery EC $2 FILLED CANE DRC’s (DRC’s for stackbase execution) Cartrail, Front End or Grocery AA

4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program Highlights 12-PACKS ($1.78) Mounds 12pk Almond Joy 12pk Milk 12pk Kit Kat 12pk Reese’s 12pk 40oz PACKAGED CANDY ($8.98) Hershey Nuggets Asst 38.5oz Hershey Kisses 40oz Assorted Miniatures 40oz Kit Kat/ Reese Assorted 40oz Reese Miniatures 40oz Trio Asst Choc/Pkg 38.5oz Reese Assort. Miniatures 36oz Kit Kat Miniatures Asst. 36oz York 40oz Program: Wks SSO’s Shipping: Week GAMETIME THEATER BOXES ($0.98) Milk Duds 5oz Jolly Rancher Fruit Chews Jolly Rancher Tropical Fruit Whoppers 5oz Good & Plenty 6oz Jolly Rancher Gummies Reese’s Pieces 4oz Twizzler Bites Drops/ Minis & Pieces ($2.78) Pieces w/Almond Reese’s Pieces Almond Joy Pieces Special Dark Pieces York Pieces Milk Chocolate Drops Cookies n Crème Drops Reese’s Minis COMAC TBD MERCHANDISING Action Alley Action Alley End Cap Cart Rail Catch the Season Wall Front End Cap Grocery End Cap New! 40 oz CPC SUB Drops/ Minis/ Pieces Theater Boxes12-Packs