“Marketing to Muslims Food, Fashion and Faith” As featured in The Economist Summarized by Kylie Millender and Ryan Ashbaugh

Western Perceptions Tend to tiptoe around Muslims as a distinct market segment Why? Fits nicely with Christianity and Judaism Cultural divide just seems to be too wide

Facts America’s Muslim population (6 million) are richer and better educated 2/3s of Muslim households make over $50,000 while 1/4 earn over $100,000 2/3s have a degree compared to less than half the general population Muslim families tend to have more children

Needs Food, finance and packaged goods are most affected by Islamic law Halal market is worth $580b annually 16% of U.S. kosher industry comes from halal options

Reaching Out McDonald’s serves halal McNuggs, but advertising is restricted to the store Coca-Cola runs ads focused on charity during Ramadan

Recently Florida-based, family values organization called for advertising to be pulled from TLC’s All American MuslimAll American Muslim Firms included were: Lowe’s, Bank of America, Cambell’s, Dell, GM, McDonalds, Sears, and Wal-Mart

Your Perceptions as a Marketer More than a decade after 9/11 this segment is still treated differently than Hispanics, African Americans or Asians What would you do?

Sources voa html voa html 2/12/lowes-pulls-ads-from-tlcs-all-american- muslim-and-the-us-military-wages-a-drone- war-in-afghanistan/ 2/12/lowes-pulls-ads-from-tlcs-all-american- muslim-and-the-us-military-wages-a-drone- war-in-afghanistan/ muslim muslim