Research & Knowledge Management MARKET RESEARCH WORKING GROUP Dick Sherron, M.D. Chair Sid Sumner, Vice Chair.

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Research & Knowledge Management MARKET RESEARCH WORKING GROUP Dick Sherron, M.D. Chair Sid Sumner, Vice Chair

Research & Knowledge Management Market Research Working Group Reviewed FY2006 Accomplishments Consumer Behavior Tracking Brand Enhancement Youth New Product Development Ground Beef Assessment Meat Case Labeling

Research & Knowledge Management Market Research Working Group Reviewed FY2007 Authorization Request Product Market Research –Consumer Tracking –Retail Programs –New Product Development Industry Resource Market Research –Consumer Market Opportunities –Brand Enhancement Follow-up –Consumer Index –Natural and Organic

Research & Knowledge Management Market Research Working Group Reviewed FY2007 Authorization Request Nutrition Market Research –Consumer/Influencer Nutrition Communication –Meat Case Nutrition Messages –Consumer Nutritional Attitude Tracking Other Business Discussed timing and purpose of Market Research Working Group meetings moving forward.