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Business Model Economics of One Unit Selling Price$10 Cost of materials $0.82 Cost of labor $2.50 Other variable costs $1.00 Total COGS/ COSS$4.32 Contribution Margin $5.68 Definition of One Unit One personalize greeting card Monthly Break Even Units $ = ≈5 units $5.68
[Market Analysis] Description of Target Consumer DemographicsGeographics Young adolescent males (16-24); Full time students & part time workers; single(dating); noi children The south side community of Chicago, Illinois; Roseland PsychographicsBuying Patterns Live an urban life style; self conscious of appearance Have no real bills; tends to follow latest trends but also tries to stand out; patronizes up and coming business Total population of targeted geographic area Population of target market Market size (based on survey) Target Market Size Market Statistics Industry Name: Greeting Cards/ Specality retail Annual Industry Sales: $7.5 billion
Marketing & Sales Social media Website Friends Partnerships
The industries Competition Hallmark American Greeting God’s Hand Why chose us? Personalized greeting cards Approved by you One of a kind
My History Three of formal business education One year of running a business Ex-member of the Poetry club Ex-member of the newspaper Boy scouts: Eagle Scout.
[Sales Projections] Total Units 415 units Gross Revenue $4150 Net Profit $
[Startup Funds] ItemWhy NeededCost PrinterTo create the best quality cards possible 199 InkTo create product80] CardsTo have product to sell26.98] Total Startup Expenditures $ Emergency Fund $ Reserve for Fixed Expenses $ Total Startup Investment $
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