Invest in America Membership Enhancement Program Overview

Contents What is Invest in America Results Why it Works How it Works Opportunities for Credit Unions –Big Ticket Items Financed by Credit Unions –Exclusive Partnerships - Sprint –Member Rewards Program Offers Getting Started Contacts

What is Invest in America? A membership enhancement program that offers credit union members discounts on products and services, provided by U.S. based companies Utilizing the credit union’s ability to leverage their unique relationship with their members to market the offers –Generates opportunities for increased consumer loans, credit/debit card activity and member loyalty –Allows members to save thousands on products they purchase –Provides a stimulus to the economy and partner companies

IIA Results thru 10/03/10 MetricStatus IIA League Participation46 # IIA Supporting Credit Unions2,659 % CU membership63% Total Transactions to Date1,305,895 Total Vehicle Sales317,373 # CU Loans213,528 $ Saved by members with Sprint$63 Million Sprint Activations952,581

Why it Works Credit Union demographics match IIA vision: –70% of credit unions began as “occupational-based” credit unions –A great fit for the culture of value, trust and cooperative principals espoused by credit unions Members trust their credit unions to provide: –Low-cost, high quality financial services –“Real” promotional offers, not gimmicks Founded on the principal of “Made in America” –Credit unions and their members are rallying to the concept of Investing in America by supporting U.S. companies

How It Works We contract with U.S. based companies to offer exclusive discounts We market the programs directly to credit unions and to state leagues/league service corporations Credit unions select which programs they wish to promote We provide FREE turn-key marketing materials to supporting credit unions Members utilize the discounts, saving money and increasing the value placed on credit union membership

Opportunities for Credit Unions Membership enhancement programs provide credit unions a catalyst for new membership, loyalty, loan growth and credit/debit card transactions Sprint program offers opportunities for increased non- interest income Increase the value of credit union membership by providing discounts exclusive to credit union members Opportunities to educate members on credit union advantages including lower loan rates, lower fees, and better service

IIA Membership Enhancement Programs Credit unions choose from three separate programs which provide unique opportunities: –Big Ticket Items – Domestic Auto – provides opportunity to generate deeper loyalty and additional auto loans –Sprint* – Personal and business wireless – provides opportunity to earn additional non-interest income –Member Rewards – All other Partner offers – provides opportunity to generate deeper loyalty and increased credit/debit card transactions For complete details or to sign up visit: * Requires separate marketing agreement

Sprint Marketing Requirements To participate in the Sprint program, credit unions agree to the following marketing requirements to receive annual incentive: Place a Sprint insert in one quarterly mailing per year Display Sprint take ones and posters in credit union lobbies Publish approved Sprint articles in 2 quarterly newsletters Place Sprint web banner on credit union web site

Member Enhancement Program Offers Big Ticket Items Financed by Credit Unions Exclusive Partnerships Member Rewards

Preferred Pricing – Members save thousands with Preferred Pricing on top of other Cash Back offers For complete details visit GM Current Offer 2010 GMC Sierra 1500 Crew Cab XFE Preferred Pricing Example MSRP$35,585 Preferred Pricing$33,669 Consumer Cash Allowance$5,000 Credit Union Member Price$28,669 Credit Union Member Savings$6,916

AutoNation Direct Pre-Owned Vehicle Program – Florida Pilot Pilot Offer for Florida Credit Union Members –Up front pricing with discounts up to 15% from publicly published prices –Thousands of pre-owned vehicles in stock –Certified pre-owned vehicles come with 3 day mile money back guarantee, 60 day - unlimited mile power train warranty and a 125 point safety inspection White Glove Service throughout the entire process –Online, over the phone or at the dealership –Shop without leaving home or office –Unbiased, expert information for members to make an educated purchase decision –Delivery at credit union or dealership (takes less than an hour) –Direct members back to credit union to arrange financing –Provide a positive Member experience –Improve the car shopping process

Sprint Current Offer Member Discounts –10% off most regularly priced service plans –Waived activation fee on new accounts –Waived upgrade fees Business Discounts –15% discount on most corporate recurring charges –Waived activation (new accounts) and upgrade fees –Equipment discounts –20% off accessories Samsung Epic ™ 4G

Allied Van Lines Nationwide Credit Union Member Discounts Members receive corporate rates (minimum of 60% discount on inter-state moves) saving thousands from standard rates Opportunity to promote as an extra value to members receiving mortgage loans Use marketing materials with approved mortgage applications Cross promote DIRECTV offer to same audience For complete details visit: _Moving_and_Storage_170.html _Moving_and_Storage_170.html

CompleteTax Now is the time to consider CompleteTax as your online tax service for your members in 2011 Why CompleteTax? –Exclusive 30% credit union member discount providing a 56% discount over comparable tax preparation products –Powered by the same software trusted by more CPAs and tax professionals –Great cross marketing opportunity for investing refunds in credit union savings products –Marketing support provided by CompleteTax and Invest in America For complete details visit:

CU Benefits Express Medical Discount Plan ($14.99/mo.) Lifestyle Discount Plan ($14.98/mo.) Combined Plan ($28.95) Dental Care Recreational Activities All medical discounts Vision Care Financial Helpline All lifestyle discounts Medical Supplies Legal Services Best deal Mail Order Pharmacy Fitness Bundled discounts on medical and lifestyle products and services Discounts from 5% - 60% Packages include: For complete details visit:

FTD.com $15 discount on each item ordered: Members encouraged to use their credit union credit/debit card For complete details visit Flowers- Gift baskets - Plants - Chocolates - Spa certificates and more

DIRECTV Exclusive Credit Union Offer –$5 off per month on subscription (first 12 months) on top of other DIRECTV promotions –Members receive $15 deposited into their credit union savings/checking account –DIRECTV and CUcorp will also donate $10 to the Children’s Miracle Network Plus member can still take advantage of DIRECTV’s public offers –Members save over $350 with purchasing the Premier package with NFL Sunday Ticket subscription America's #1 Satellite TV service for the past 15 years –Ranked higher in customer satisfaction than major cable TV providers for 9 straight years –Over 18 million households –Most HD channels –More sports channels Complete details at:

ShopAmerica ShopAmerica On-line Mall Visited by over 20,000 members! Savings from over 1,200 leading on-line merchants! Members earn cash back for each purchase Shop favorites such as Apple, DSW, Kohl’s and more! Shop by merchant or search by product ShopAmerica’s home page, shown at right, presents available coupons and cash back information and provides an easy way to navigate the mall Marketing materials now available at Additional details can be found at:

Getting Started Recommend steps for getting started: Select the IIA programs that fits your credit union’s goals and objectives Visit to sign up to support the IIA Big Ticket or Member Rewards program or obtain a Sprint Marketing Agreement Train staff and distribute frontline staff resource guide ( ed the first of every month to supporting credit unions)

Marketing Support Promote the offers using materials available from the Marketing Materials section of the Partner Center including: –Web banners that link members to –Posters and statement inserts for your branches –Suggested members e-blast messages –Sample articles for your next newsletter Review your sales online with your custom scorecard from the Partner Center at: =%2FScorecard_539.html =%2FScorecard_539.html

National Business Consultants Robert Bearden (California, Nevada, Oregon, Washington) x 751 Curt Belaney (Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington D.C., West Virginia) x 543 Colleen Meek (Alaska, Arkansas, Arizona, Colorado, Idaho, Indiana, Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, New Mexico, North Dakota, Oklahoma, South Dakota, Texas, Utah, Wyoming) x 530 Leslie Norush (Alabama, Florida, Georgia, Hawaii, Illinois, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Wisconsin) x 542

IIA Program Contacts Lisa Robinson, VP Membership Enhancements & Sales x 539 Drew Cook, Director, Invest in America x 273 Alan Babcock, Director of Membership Enhancement Programs x 252 Nancy Sawicki, Sales and Marketing Assistant x 534 Rhonda Peruski, Sprint Program Manager x 521 Jennifer Nakhleh, Sprint Coordinator x 396 Gary Siegel, National Business Consultant, Inside Sales x 586 Jaclyn Adamson, National Business Consultant, Inside Sales x 584