MSETM 5110 – LEADERSHIP STRATEGIES Session 2 Review “Rules of Engagement” Summary of Student Profiles Recap Session 1 Management/Leadership Divergence and Convergence: Looking for the Common Threads Video: Craig Weatherup, Former President and CEO, Pepsi Cola, North America Reengineering Leadership

MSETM 5110 – LEADERSHIP STRATEGIES Course Structure Review of Leadership Styles Examples of Recognized Leaders Examples of Emerging Leaders A Look at Values and Virtuality Use of HBR Case Studies for Relevancy and Application Presentations by Guest Executives

MSETM 5110 – LEADERSHIP STRATEGIES Case Studies Case Study 1: Harvard Business Review (Bartlett), “GE’s Two-Decade Transformation: Jack Welch’s Leadership.” Product Number Case Study 2: Harvard Business Review. “A Video with Craig Weatherup” (former CEO, Pepsico). Product Number (4/4/94). Case Study 3: Harvard Business Review (Hutton), “Lycos, Inc.: The USA Network, Lycos and TMCS Merger.” Product Number (4/16/00). Case Study 4: Harvard Business Review (Hill and Farkas) “Meg Whitman at e-Bay, Inc.” Product Number (2/28/01). -or- Harvard Business Review (Ryans and Vandenbosh) “Compaq Computer Corp.: The Dell Challenge.” Product Number 900M14 (7/01/00).

MSETM Program A Master of Science degree designed for practicing… Engineers and Scientists whose careers involve… Management of People, Projects, Technology, and Strategy

MSETM 5110 – LEADERSHIP STRATEGIES Overarching/Fundamental Question: What is Leadership? Vision/Mission (Strategy) Values (Principles) Executing/Implementing (Aligning) Performance/Results (Metrics) Continuous Improvement (Leveraging)

MSETM 5110 – LEADERSHIP STRATEGIES Doing the Right Things to: Sustain Employment Advance Career Achieve Personal Balance …Personalizing Leadership

MSETM 5110 – LEADERSHIP STRATEGIES The Ten-Chit Exercise: How Do I Spend My Capital? Intellectual Physical Emotional Political Financial

MSETM 5110 – LEADERSHIP STRATEGIES Purpose Connectivity Relevancy Application

MSETM 5110 – LEADERSHIP STRATEGIES Session 1 “Immersion” Thru Anthology – Video, HBR, News Magazines, Anecdotes Technology Evolution The Knowledge – Intensive Economy Next Generation Leadership Start – and Continue – to Look for Common Threads Establish Bridge Between Leadership Seminar and MSETM Program Complementary Dimension Learning About Leadership, Not Teaching How to Lead Finding the Right Model for Individual/Team Success Standards, Ethics, Integrity

MSETM 5110 – LEADERSHIP STRATEGIES Environment Technology Evolution Shorter Product Lifecycles Globalization Increased Competition Downsizing/Rightsizing Entrepreneurial/Intrapreneurship Virtual Corporation Enron Collapse ???

MSETM 5110 – LEADERSHIP STRATEGIES Lost Market Capitalization in Last Two Years ($’s B): Cisco- $399 Lucent- $216 AT&T- $93 Enron- $70 Source: CNN News, 1/14/02

MSETM 5110 – LEADERSHIP STRATEGIES Leadership Pre 9-11 Leadership Post 9-11 –Rudy Giuliani –George Bush – Presidential Directive 39 (Anti-Terrorism); established Homeland Defense (Tom Ridge); launched “Operation Enduring Freedom.” –Colin Powell –Don Rumsfeld The Harley-Davidson Posse Ride (10-day, 2300-mile, So. Padre-to-Canada biking experience including retired bikers, yuppie weekend warriors, “serious outlaws” to build brand loyalty, brand community) The Abilene Paradox (Jerry Harvey), ISBN (“The trip no one wanted to take or project the corporation wanted/would kill.”)

MSETM 5110 – LEADERSHIP STRATEGIES (cont’d.) Emotional Intelligence (EI) vs. IQ A Walk in the Woods The Leader/Manager as Portfolio Manager Leveraging the Art of Leadership into the Science of Results Developing a “Bag of Tricks”

MSETM 5110 – LEADERSHIP STRATEGIES Leadership is about coping with CHANGE. Management is about coping with COMPLEXITY.

MSETM 5110 – LEADERSHIP STRATEGIES Vision + Technology Innovation + Knowledge Management = Improved Productivity and Sustained Performance

MSETM 5110 – LEADERSHIP STRATEGIES Leadership Characteristics Visionary (Thinking Strategically, Globally, Commercially) Effective Communicator Character (Honesty and Integrity) Innovative and Bold Tough Smart Able to Assess Risks Ability to Build Relationships (Internal and External) Ability to Process Diverse Information Embraces Technology Broad Understanding of the Business Focuses on Sustainable Growth Creates Esprit de Corps Gets Results Role Model Behavior

MSETM 5110 – LEADERSHIP STRATEGIES Leadership Teamwork Trust Benchmark Competitive Advantage Results

MSETM 5110 – LEADERSHIP STRATEGIES Leader/Manager Partnering and Convergence Results: Customer Satisfaction Quality Indices (Six Sigma, 1 in 10K, etc.) Reliability (MTBF, MTBM) Time to Market/Cycle Time Time to Cash Return on Sales (ROS); Assets (ROA); Equity (ROE); Capital (ROC) Gross Margin Revenue/Profitability The Enabler/Differentiator?

MSETM 5110 – LEADERSHIP STRATEGIES Finding the Right Leadership/Management Equation for: Sustaining a Business Starting a Business Turning a Business Around

MSETM 5110 – LEADERSHIP STRATEGIES Level 5 Leadership 1.Humility 2.Will 3.Ferocious Resolve 4.Tendency to Give Credit to Others 5.Assign Blame to Themselves Jim Collins, “Level 5 Leadership: The Triumph of Humility and Fierce Resolve.” (Harvard Business Review, Product Number R0101D, 1/1/01.)

MSETM 5110 – LEADERSHIP STRATEGIES What Wartime Leaders Do: 1.Define the business of the business; 2.Create a winning strategy; 3.Communicate persuasively; 4.Behave with integrity; 5.Respect others; 6.Act. Judith Bardwick, “Peacetime Management and Wartime Leadership.” (The Leader of the Future, page )

“Heroes are those who do exceptional things in exceptional times…” From the movie U571 (Author unknown) THESE ARE EXCEPTIONAL TIMES CMC

MSETM 5110 – LEADERSHIP STRATEGIES The Six Basic Leadership Styles Affiliate (“people come first”) Authoritative (“come with me”) Coaching (“try this”) Coercive (“do what I tell you”) Democratic (“what do you think?”) Pacesetting (“do as I do, now!”) Source: Daniel Goleman, “Leadership That Gets Results,” Harvard Business Review, March 2000.

MSETM 5110 – LEADERSHIP STRATEGIES Ranking of Leadership Styles in Order of Positive Impact Authoritative Affiliate Democratic Coaching Pacesetting Coercive Source: Daniel Goleman, “Leadership That Gets Results,” Harvard Business Review, March 2000.

MSETM 5110 – LEADERSHIP STRATEGIES Habit 1.Be Proactive Habit 2.Begin with the End in Mind Habit 3.Put First Things First Habit 4.Think Win/Win Habit 5.Seek First to Understand, Then to Be Understood Habit 6.Synergize Habit 7.Sharpen the Saw Steven Covey, “The 7 Habits of Highly Effective People.”