Alan Evans • Kendall Martin

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Presentation transcript:

Check Your Understanding How can becoming proficient with technology help you understand and participate in important issues in the world at large? How can knowledge of technology help you influence the direction our society takes? How can becoming proficient with technology help you understand and participate in important issues in the world at large? How can knowledge of technology help you influence the direction our society takes? Copyright © 2016 Pearson Education, Inc.

Alan Evans • Kendall Martin Technology in Action Alan Evans • Kendall Martin Mary Anne Poatsy Twelfth Edition Welcome to Chapter 1: Using Technology to Change the World.

Chapter 1 Using Technology to Change the World Technology in Action Chapter 1 Using Technology to Change the World This chapter provides an overview of the importance of learning about computers and technology.

How Will You Put Technology in Action? Technology on the World Stage Technology and Our Society This chapter provides an overview of the importance of learning about computers and technology. Copyright © 2016 Pearson Education, Inc.

Technology on the World Stage Objective How can becoming proficient with technology help you understand and participate in important issues in the world at large? 1. How can becoming proficient with technology help you understand and participate in important issues in the world at large? Copyright © 2016 Pearson Education, Inc.

Technology and Our Society Objective How can knowledge of technology help you influence the direction our society takes? 2. How can knowledge of technology help you influence the direction our society takes? Copyright © 2016 Pearson Education, Inc.

How Will You Put Technology in Action? Technology is not just: A means for career advancement A skill set needed to survive in society Technology can provide ways you can make an impact Technology today is not just a means for career advancement or merely a skill set needed to survive in society. It’s a tool that enables us all to make an impact beyond our own lives. Technology can be your ticket to doing just that, to influencing and participating in projects that will change the world. Your talents and skills in technology will let you contribute on a larger scale, beyond personal benefits. Copyright © 2016 Pearson Education, Inc.

Technology on the World Stage Accelerating change around the world Galvanizing people in new ways Recent political and global issues are showing that technology is accelerating change around the world and galvanizing groups of people in new ways. Copyright © 2016 Pearson Education, Inc.

Technology on the World Stage Political Issues Social networking tools enable groups to connect and exchange ideas Crisis-mapping tools collect and map information and make it publicly available Social networking tools like Facebook and Twitter enable the gathering together of groups of people to connect and exchange ideas. They brought together people facing repression and censorship in many countries in the Arab and North African regions. Crisis-mapping tools helped to share messages describing violence occurring all over Kenya after a disputed election. Copyright © 2016 Pearson Education, Inc.

Technology on the World Stage Global Issues Health care Develop and deliver vaccines Retinal prosthetics Environment Data could alert scientists to new trends Health Care Researchers say there is a nearly 100 percent chance of a flu pandemic in the next century. Technology could help us develop and deliver vaccines to save lives. Retinal prosthetics are another example of global health concerns being addressed with technology. Environment Tagged with geographical information, the data could alert scientists to new trends in our environment. Copyright © 2016 Pearson Education, Inc.

Technology on the World Stage Global Issues The Digital Divide Great gap exists between levels of Internet access and availability of technical tools Prevents use of all minds to solve problems There is a great gap in the levels of Internet access and the availability of technical tools in different regions of the world. The term coined for this difference in ease of access to technology is the digital divide. One danger of a digital divide is that it prevents us from using all the minds on the planet to solve the planet’s problems. But this challenge created by technology is also being answered by technology. Copyright © 2016 Pearson Education, Inc.

Technology and Our Society How We Think Web 2.0 New set of features and functionality International collaboration Cognitive Surplus Combination of leisure time and tools to be creative As more web applications appeared that allowed everyone to become a “creator” of the web, a new kind of Internet came into being. Nicknamed Web 2.0, it had a set of new features and functionality that allowed users to contribute content easily and to be easily connected to each other. Now everyone could collaborate internationally at the click of a mouse. Cognitive surplus is the combination of leisure time and the tools to be creative. Copyright © 2016 Pearson Education, Inc.

Technology and Our Society How We Think Modern Theories of Motivation Modern theories of motivation show that what pushes people to apply their free time in altruistic causes, for no money, is the excitement of autonomy, mastery, and purpose. (See Figure 1.6.) • Autonomy: the freedom to work without constant direction and control. • Mastery: the feeling of confidence and excitement from seeing your own skills progress. • Purpose: the understanding that you are working for something larger than yourself. Copyright © 2016 Pearson Education, Inc.

Technology and Our Society How We Connect Music (virtual choir) Business (Kickstarter, Crowdfunding) Technology has added breadth to music. The first piece from the Virtual Choir was released with 50 recorded voices. A blog connects the members and builds a real sense of community between them. Kickstarter helps us connect by allowing people to post their ideas for community projects, games, and inventions and to ask for funding directly. This style of generating capital to start businesses is known as crowdfunding. Copyright © 2016 Pearson Education, Inc.

Technology and Our Society How We Consume Marketing technology helps to: Decide what to purchase Actual buying process of goods and services Strategies QR (quick response) codes Location-aware price comparison tools Mobile coupons (mobicoupons) Crowdsourcing Technology is changing how to decide what to purchase and how we actually purchase goods and services. QR (quick response) codes link to online information and video content. Apps scan the bar code of an item and compare prices with nearby stores and online prices. Tech-savvy shoppers get mobile coupons delivered to their cell phones. Marketers are aware of the phenomenon of crowdsourcing (checking in with the voice of the crowd.) Copyright © 2016 Pearson Education, Inc.

Technology and Our Society How We Consume Access Versus Ownership ZipCar Call a Bike/Citi Bike Collaborative consumption Access vs. ownership: Even the idea of ownership is evolving thanks to new technologies. Items like cars and bicycles can become “subscriptions” instead of large one-time purchases. ZipCar allows hundreds of thousands of people to use shared cars, and Call a Bike is a popular bike-sharing program in Germany. Collaborative consumption implies that we are joining together as a group to use a specific product more efficiently. Copyright © 2016 Pearson Education, Inc.

How will Technology Improve Your Life? Technology at Home Technology and Your Career Technology is creating huge changes in the world and in how we behave socially, but it is also important on a personal level. Being computer-literate means being familiar enough with computers that you understand their capabilities and limitations and you know how to use them safely and efficiently. As we discuss here, the more you understand technology, the more productive and protected you’ll be at home, and the better prepared you’ll be for any career. Copyright © 2016 Pearson Education, Inc.

Technology at Home Objectives What does it mean to be computer-literate? How does being computer-literate make you a savvy computer user and consumer? What does it mean to be computer-literate? How does being computer-literate make you a savvy computer user and consumer? Copyright © 2016 Pearson Education, Inc.

Technology and Your Career Objective How can becoming computer-literate help you in a career? 6. How can becoming computer-literate help you in a career? Copyright © 2016 Pearson Education, Inc.

How Will Technology Improve Your Life? Computer-literate Understanding capabilities and limitations of computers Knowing how to use computers safely and efficiently Being computer-literate means being familiar enough with computers that you understand their capabilities and limitations and that you know how to use them safely and efficiently. Copyright © 2016 Pearson Education, Inc.

Technology at Home Avoiding hackers and viruses Protecting your privacy Understanding the real risks Using the Web wisely Avoiding online annoyances Maintain, upgrade, and troubleshoot Being aware of how hackers and viruses operate can help you avoid falling prey to them. Do you know how to protect yourself from identity theft when you’re online? Can you recognize real privacy and security risks? Finding information and finding good information are two different things. Do you know what programs to install to avoid online annoyances. Caring for, maintaining, and knowing how to diagnose and fix problems can save you time and hassle. Copyright © 2016 Pearson Education, Inc.

Technology and Your Career Information Technology (IT) Management and processing of information Automatic retrieval of information Perform your job more effectively Easily and quickly react to next round of new technologies Information technology (IT) is a field of study focused on the management and processing of information and the automatic retrieval of information. One of the benefits of being computer-literate is that you will be able to perform your job more effectively. It also will make you more desirable as an employee. Your understanding of key concepts in technology can “futureproof” you, letting you easily and quickly react to the next round of new technologies. Copyright © 2016 Pearson Education, Inc.

Technology and Your Career Retail Data mining Process of searching huge amounts of data for patterns Respond to consumer buying patterns Businesses use a technique known as data mining, the process of searching huge amounts of data with the hope of finding a pattern. Managers can use mined data to determine that if a certain product is to sell well, they must lower its price—especially if they cut the price at one store and see sales increase, for example. Data mining allows retailers to respond to consumer buying patterns. Copyright © 2016 Pearson Education, Inc.

Technology and Your Career Arts Many artists work exclusively with computers Create and manage websites Dance and music programs Enhance visitors’ experiences at museums Many artists today work with computers. Mastery of software programs is essential to creating digital art. Artists may need to showcase their designs. It is helpful to know how to create and manage a website. Dance and music programs use computers. Sensors capture a dancer’s movements. The computer then generates a virtual dancer which the operator can manipulate. Museums use technology to enhance visitors’ experiences. Museums offer a full range of options for tech-savvy visitors. Copyright © 2016 Pearson Education, Inc.

Technology and Your Career Education Course management software Blackboard Moodle Research tool Simulations and instructional software Virtual tour websites The education industry uses computer technology. Courses are designed around course management software such as Blackboard and Moodle. The Internet, as research tool, has advantages in the classroom as a research tool for students. There are simulations and instructional software programs teachers can use to give students a taste of running a global business or the experience of the Interactive Body. Many museums offer virtual tours on their websites that allow students to examine the museum collections. Copyright © 2016 Pearson Education, Inc.

Technology and Your Career Law Enforcement Solve crimes Search databases Computer forensics Computers are being used in police cars and crime labs to solve an increasing number of crimes. One technique used by modern detectives to solve crimes uses computers to search the vast number of databases on the Internet. A law enforcement specialty called computer forensics is growing in importance in order to fight modern crime. Computer forensics analyzes computer systems with specific techniques to gather potential legal evidence. Copyright © 2016 Pearson Education, Inc.

Technology and Your Career Medicine Modern biomedical chip research Provides technological solutions to physical problems Can verify a person’s identity and medical information Could be used to keep Alzheimer’s patients safe The goals of modern biomedical chip research are to provide technological solutions to physical problems and for identifying individuals. VeriMed, a “personal ID chip”, is being implanted in humans as a means of verifying a person’s identity. When exposed to radio waves, it emits a signal that transmits its unique serial number to a scanner, which connects to a database. VeriMed might be used to keep Alzheimer’s patients safe. Copyright © 2016 Pearson Education, Inc.

Technology and Your Career Science Simulations are used in: Weather forecasting Archeology Simulations model the structure of solar magnetic flares. By studying the data, forecasters hope to improve their predictions about weather phenomena. Scientists use three-dimensional scanners and imaging software to capture a detailed record of the condition of ancient ruins. The virtual re-creation is very lifelike. Archaeologists study the ruins on-screen instead of at the actual site. Copyright © 2016 Pearson Education, Inc.

Technology and Your Career Psychology MACH—My Automated Conversation Coach Affective computing Researchers have developed a system to help improve interpersonal skills for people with autism. MACH (My Automated Conversation Coach) is a computer system that generates an on-screen person that can conduct a job interview or appear ready for a first date. Affective computing is computing that can recognize and simulate human emotions. Engineers work to create computers that process data faster. Psychologists and computer scientists are working toward a more complete understanding of human behavior. Copyright © 2016 Pearson Education, Inc.

Check Your Understanding 3. What does it mean to be computer-literate? 4. How does being computer-literate make you a savvy computer user and consumer? 5. How can becoming computer-literate help you in a career? 3. What does it mean to be computer-literate? 4. How does being computer-literate make you a savvy computer user and consumer? 5. How can becoming computer-literate help you in a career? Copyright © 2016 Pearson Education, Inc.

Copyright © 2016 Pearson Education, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2016 Pearson Education, Inc.