Cable Survey Results
Purpose of Survey Show the University what on-campus residents want for television Show the University what television options off-campus students prefer Educate the on-campus population at MSU in regards to: What the population wants to watch Why they do not get certain channels Other possible television options
Demographics 604 on-campus respondents; 386 off- campus respondents 398 male respondents; 499 female respondents; 1 other respondent On-campus distribution largely even among complexes Majority of respondents were freshmen and sophomores; average age – 19.6
TV Watching Habits Average amount of time spent per day watching TV = 2.25 hrs. Average amount of time spent per week watching TV = 15 hrs; consider the fact that many of you are taking 15 credit courseloads No correlation between TV watching and class status.
TV Watching Habits
Most Watched Channels
Least Watched Channels
Most Wanted Channels Comprised of both on and off- campus populations Fox News only got 111 responses
Most Wanted Basic Packages 25% - ESPN, ESPN2, ESPN Classic,ESPNews 18% - Bravo, Country Music TV, IFC Movies, TLC, Tuner Classic Movies, Great American Country, WE, CNN/CNNfn 13% - ABC Family, BET, AMC, GAS, Animal Planet, Boomerang 10% - CNBC, HGTV, The Food Network, Travel Channel, BBC America, CNBC World, MSNBC 8% - E! Entertainment, Lifetime, Sci-Fi
Top Deletions
Price Ranges for Additional Channels Per Semester
Price Ranges for Premium Channels Per Semester Average Price for Premium Channels = $ % of on-campus residents wanted a premium channel over Channel 12
What Premium Channels do residents want?
Wanted Premium Packages Counts both on and off-campus respondents
Similarities and Differences Between On and Off-campus Respondents A greater percentage of off-campus residents use digital cable (15% to 5%) On-campus residents are somewhat more willing to pay for additional basic and premium channels Basic and premium channel preference is fairly similar.
Other Notes The data gained from the questions regarding TV size, DVD players, etc. was largely unusable. Data gained regarding Channel 12 doesn’t serve much purpose at this point. About 20% of the respondents want to see ASMSU, RHA, and COGS meetings on TV 54% of the respondents would like to have a movie-on-demand package 60% of the respondents would use USA Today regularly if it was offered in the halls Two people wanted QVC
Remaining Questions How much does campus cable actually cost per student? Would students be more or less likely to contribute more money if they knew? Is there a correlation between willingness to pay and certain channels/packages? Why do fewer on-campus residents subscribe to digital cable? How much input do students wish to have on their channel choices? Is there interest in HD telecasts?