TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition

Mission Statement To provide effective alcohol service training in public assembly facilities and promote responsible alcohol consumption that enhances the entertainment experience while reducing alcohol-related incidents both in facilities and on surrounding roadways.

TEAM Coalition Members

Strategic Partners IACP: International Association of Chiefs of PoliceIACP: International Association of Chiefs of Police NSA: National Sheriffs’ AssociationNSA: National Sheriffs’ Association RADD: Recording Artists, Actors, and Athletes Against Drunk DrivingRADD: Recording Artists, Actors, and Athletes Against Drunk Driving SMA: Stadium Managers AssociationSMA: Stadium Managers Association SUM: Soccer United MarketingSUM: Soccer United Marketing HERO CampaignHERO Campaign GHSA: Governors Highway Safety AssociationGHSA: Governors Highway Safety Association

What We Are Up Against Real Sports with Bryant Gumbel

What We Offer Employee Alcohol Management TrainingEmployee Alcohol Management Training Alcohol Service Policy ManagementAlcohol Service Policy Management Marketing Campaigns Promoting ResponsibilityMarketing Campaigns Promoting Responsibility –Fan Behavior –Designated Driver Program –Safety Belts Employee Alcohol Management TrainingEmployee Alcohol Management Training Alcohol Service Policy ManagementAlcohol Service Policy Management Marketing Campaigns Promoting ResponsibilityMarketing Campaigns Promoting Responsibility –Fan Behavior –Designated Driver Program –Safety Belts

Benefits of TEAM Approach Reduces alcohol-related incidentsReduces alcohol-related incidents Promotes family friendly atmosphere, safetyPromotes family friendly atmosphere, safety Demonstrates “Reasonable Efforts”Demonstrates “Reasonable Efforts” Helps prevent underage access to alcoholHelps prevent underage access to alcohol Helps prevent drunk drivingHelps prevent drunk driving Validates that facilities can serve alcohol responsiblyValidates that facilities can serve alcohol responsibly Reduces insurance claims and liability suitsReduces insurance claims and liability suits Reduces alcohol-related incidentsReduces alcohol-related incidents Promotes family friendly atmosphere, safetyPromotes family friendly atmosphere, safety Demonstrates “Reasonable Efforts”Demonstrates “Reasonable Efforts” Helps prevent underage access to alcoholHelps prevent underage access to alcohol Helps prevent drunk drivingHelps prevent drunk driving Validates that facilities can serve alcohol responsiblyValidates that facilities can serve alcohol responsibly Reduces insurance claims and liability suitsReduces insurance claims and liability suits

Key Messages Social Norms/Prevention Complement to High Visibility Enforcement Social Norms/Prevention Complement to High Visibility Enforcement Buckle Up America – Every Trip, Every Time Click It or Ticket SafetyBeltsSafetyBelts Drunk Driving Social Norms HVEHVE Fans Don’t Let Fans Drive Drunk Fans Don’t Let Fans Drive Drunk Over the Limit, Under Arrest Over the Limit, Under Arrest

Key Messages Social Norms/Prevention Complement to High Visibility Enforcement Social Norms/Prevention Complement to High Visibility Enforcement Buckle Up America – Every Trip, Every Time Click It or Ticket SafetyBeltsSafetyBelts Drunk Driving Social Norms HVEHVE Fans Don’t Let Fans Drive Drunk Fans Don’t Let Fans Drive Drunk Over the Limit, Under Arrest Over the Limit, Under Arrest

Key Messages Social Norms/Prevention Complement to High Visibility Enforcement Social Norms/Prevention Complement to High Visibility Enforcement Buckle Up America – Every Trip, Every Time Click It or Ticket SafetyBeltsSafetyBelts Drunk Driving Social Norms HVEHVE Fans Don’t Let Fans Drive Drunk Fans Don’t Let Fans Drive Drunk Over the Limit, Under Arrest Over the Limit, Under Arrest

Enforcement AND Prevention Law enforcement officers at Ralph Wilson StadiumBuffalo Bills Fan Responsibility PSA

Calendar of Opportunities January February June July August September October NovemberDecember March April May Over The Limit Under Arrest Click It or Ticket

Board Member Commitment

Designated Driver Program

Register fans of drinking age by pledging not to drink during event, get friends home safelyRegister fans of drinking age by pledging not to drink during event, get friends home safely Usually includes a wrist band to identify as designated driver and a free soft drinkUsually includes a wrist band to identify as designated driver and a free soft drink Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets”Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets” Designated driver awards (winner for each race, winner of the season)Designated driver awards (winner for each race, winner of the season) Register fans of drinking age by pledging not to drink during event, get friends home safelyRegister fans of drinking age by pledging not to drink during event, get friends home safely Usually includes a wrist band to identify as designated driver and a free soft drinkUsually includes a wrist band to identify as designated driver and a free soft drink Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets”Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets” Designated driver awards (winner for each race, winner of the season)Designated driver awards (winner for each race, winner of the season)

Responsibility Has Its Rewards Sweepstakes Sweepstakes encouraging fans to be designated drivers at professional sports stadiumsSweepstakes encouraging fans to be designated drivers at professional sports stadiums MLB, MLS, NBA, NFL currently participatingMLB, MLS, NBA, NFL currently participating Over 425,000 fans participating in 2007Over 425,000 fans participating in 2007 Grand prize winners attend World Series, MLS Cup, NBA Finals, and Super BowlGrand prize winners attend World Series, MLS Cup, NBA Finals, and Super Bowl Secondary winners attended All-Star Games and Pro BowlSecondary winners attended All-Star Games and Pro Bowl Sweepstakes encouraging fans to be designated drivers at professional sports stadiumsSweepstakes encouraging fans to be designated drivers at professional sports stadiums MLB, MLS, NBA, NFL currently participatingMLB, MLS, NBA, NFL currently participating Over 425,000 fans participating in 2007Over 425,000 fans participating in 2007 Grand prize winners attend World Series, MLS Cup, NBA Finals, and Super BowlGrand prize winners attend World Series, MLS Cup, NBA Finals, and Super Bowl Secondary winners attended All-Star Games and Pro BowlSecondary winners attended All-Star Games and Pro Bowl

Responsibility Has Its Rewards Buckle UpBuckle Up Never Drive DrunkNever Drive Drunk Always Have A Designated DriverAlways Have A Designated Driver Never Provide Alcohol to Anyone Under 21Never Provide Alcohol to Anyone Under 21 Buckle UpBuckle Up Never Drive DrunkNever Drive Drunk Always Have A Designated DriverAlways Have A Designated Driver Never Provide Alcohol to Anyone Under 21Never Provide Alcohol to Anyone Under 21 RHIR PLEDGE Branded PhotosBranded Photos Video MessagesVideo Messages Tickets to Future EventsTickets to Future Events Branded PhotosBranded Photos Video MessagesVideo Messages Tickets to Future EventsTickets to Future Events REWARDS

Results come from TEAMwork 25,000 facility employees certified annually25,000 facility employees certified annually 150 sports and entertainment facilities150 sports and entertainment facilities 500 active trainers500 active trainers 425,000 MLB, MLS, and NFL fans pledged to be designated drivers in ,000 MLB, MLS, and NFL fans pledged to be designated drivers in ,000 facility employees certified annually25,000 facility employees certified annually 150 sports and entertainment facilities150 sports and entertainment facilities 500 active trainers500 active trainers 425,000 MLB, MLS, and NFL fans pledged to be designated drivers in ,000 MLB, MLS, and NFL fans pledged to be designated drivers in 2007

Jill Pepper Executive Director TEAM Coalition Jill Pepper Executive Director TEAM Coalition