Domestic Box Office 20032004 $9.3 billion $9.4 billion 1.54 billion 1.51 billion $6.03$6.22 Gross Attendance Avg. Ticket Price.

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Domestic Box Office $9.3 billion $9.4 billion 1.54 billion 1.51 billion $6.03$6.22 Gross Attendance Avg. Ticket Price

Top 10 Box Office Champs 2004 (1) Shrek 2 (4.7%) (2) Spider-Man 2 (3) The Passion of the Christ (4) The Incredibles (2.7%) (5) Harry Potter and the Prisoner of Azkaban (6) The Day After Tomorrow (7) The Bourne Supremacy (8) Meet the Fockers (9) The Polar Express (1.7%) (10) Shark Tale (1.7%) **5 of the year’s top 50 films are animated features earning a total of $1.1 billion (12% of total box office receipts)

Domestic Home Video Sales/Rentals $6.4 billion $3.3 billion $16.1 billion $21.2 billion 71.5 % 86.5 % VHS DVD % DVD

DVD Sales Top-Selling Titles of 2004 (1) Shrek 2 (2) The Lord of the Rings: The Return of the King (3) The Passion of the Christ (4) Star Wars Trilogy (5) Harry Potter and the Prisoner of Azkaban (6) Spider-Man 2 (7) The Day After Tomorrow (8) Elf (9) Brother Bear (10) American Wedding

Top 10 Rated Television Shows Week Ending January 30, 2005 American Idol Tuesday17.4M American Idol Wednesday16.6M CSI15.3M ER14.2M CBS Sunday Movie13.6M CSI: New York12.6M Cold Case11.6M CSI: Miami11.2M Medium11.2M Numb3rs10.8M

CHALLENGES What is Family Entertainment? Who is the program target? How are kids & families watching television and DVD’s? DVD Retail Space Broadcast channel clearance TiVo/AdvertisingVOD How do you maximize a show/brand?

OPPORTUNITIES Know your audience It’s A Big World Out There Branded Entertainment NarrowcastingVOD Still an Entertainment Content business –Strong characters –Dynamic stories –Education Value if applicable