Sports & Entertainment Marketing Mr. Bernstein Develop a Marketing Plan, pp 256-259 May 21, 2013.

Slides:

Advertisements

Similar presentations

Marketing Mix (4p’s) Slide 1 Product Price Place Promotion

Advertisements

The 4 P’s of Marketing consumer The Marketing Mix.

Price The charge the product is sold to the consumer at.

Determining the correct price

M. Wispandono - FE Unijoyo 2010/11 What is a market?  A market is a group of potential customers with the authority and the ability to purchase a particular.

11/11/08 Developing a Successful Marketing Strategy and Plan Transition to Value Added Products.

Country Manager Consumer Research. Country ManagerConsumer Research2 Overview  All of the Background, Environment, Consumer, Competition, and Internal.

Chapter 9: Marketing: Providing Value to Customers

Marketing Strategy Planning For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2008 McGraw-Hill Companies,

Module 6 Chapters Ten & Eleven Pricing Strategies Dr. Mohamed Zamil AL-Akhtaby.

ProductPrice PlacePromotion Marketing Mix (4p’s) Slide 1 The marketing mix principles are controllable variables which have to be.

Name the five marketing strategies that make up the marketing mix.

1 The syllabus of Principles of Marketing. 2 Principles of Marketing,11 edition, （影印版）清华大学出版社， 2007 年 6 月.

Pricing Strategy …critical marketing mix variable actually produces revenue shortest term marketing mix variable relates directly to microeconomics supply.

Objectives: List the four components of the Marketing Mix Understand that the Marketing Mix is the basic, central recipe for all Marketing plans Books.

Marketing in Today’s World

By: Ian Jackson Jordan. Types of marketing activities Advertisements Packages of products Product Description Sales people Marketing Activities.

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 4.

Marketing Basics. Marketing  Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.

Communication mix or promotion mix

Intro to Marketing Mr. Bernstein Pricing Strategy, pp November 19-20, 2014.

Pricing. Internal Factors Pricing Decisions Pricing Decisions External Factors Target Market Positioning Objectives Factors to Consider When Setting Prices.

© 2013 South-Western, a part of Cengage Learning. All rights reserved. Chapter 12 | Slide 1 Chapter 12: Creating and Pricing Products That Satisfy Customers.

Functions of Marketing

Entrepreneurship Mr. Bernstein Pricing Strategy, pp October 2015.

Business Technology Mr. Bernstein DECA, pp 16-20: Determine What To Buy (…or What To Offer!) September 19, 2013.

Defining markets and marketing environment Adapting to the new market economy.

Entrepreneurship Mr. Bernstein Devising and Updating a Marketing Plan, pp October 2015.

Section Objectives Identify the purpose of the marketing plan.

Chapter 29: Designing an effective marketing mix Influences on the Marketing Mix.

What’s Marketing? Oxford Dictionary: Market : A place at which trade is conducted. Marketing: The action of buying or selling in a market.

Product Characteristics Features Attractiveness Uniqueness Innovation Benefits Customer experience Customer satisfaction.

Target I can explain the characteristics of each stage of the product life cycle.

Title Page (product) Team Members Class (Marketing Principles – Period) Date.

Marketing cont.. Sources of info in market research: Internal research Focus group interviews Sales staff Printed sources of secondary data Questionnaire.

Today I will: investigate through reading, writing, listening, and engaging discussion the “Marketing Mix” So I can: List and understand the four components.

1. Marketing Objectives Relate to Sales Market Share Growth Profit 2. Marketing Plan Four Strategies 1. Product 2. Place 3. Price 4. Promotion Marketing.

Let me tell you about the marketing mix. Tony Whittingham Teacher – Randwick College.

Lesson 2 – Market Segmentation and Marketing Mix.

Marketing I Curriculum Guide. The World of Marketing Standard 1.

Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.

The Marketing Concept Implementing the Marketing Strategy.

MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.

The Marketing Mix. 4.2 Marketing Applications The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the.

Marketing is the process of planning and executing the pricing, promotion and distribution of ideas, goods, and services to create exchanges between buyers.

The Marketing Mix Discussion of the 4Ps. What is the Marketing Mix? Often referred to as the 4Ps The variables through which a company carries out its.

1 MARKETING ENT What is Marketing? Marketing Activities directing the flow of goods and services from producer to consumer or user. Marketing consists.

Chapter #10, The Marketing Plan Terms Marketing Plan Product Mix Marketing Objectives Channel of Distribution Marketing Mix Intermediaries Brand Intensive.

MARKETING MIX. DEFINETION OF MARKETING MIX The policies adopted by the manufacture to attain success in the firm is constitute the marketing mix. 7Ps.

Pricing Strategy. Price strategy One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related.

10-1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Ten Pricing: Understanding and Capturing.

Entrepreneurship.

Sports and Entertainment Marketing

Planning at Product Level

Name of the Business…. The product is….

MARKETING IN BANKING AND INSURANCE

Books needed today. Read pages 20 – 23.

Principles of Marketing

International Marketing

Devising a Marketing Plan

Marketing & The Marketing Concept

Marketing Management 2nd Edition

Introduction to Pricing Concepts

Which of the following is not the characteristics of the services?

Pricing, Distributing, and Promoting Products

Report Writing.

Pricing: Understanding and Capturing Customer Value

Pricing: Understanding and Capturing Customer Value

Pricing: Understanding and Capturing Customer Value

Presentation transcript:

Sports & Entertainment Marketing Mr. Bernstein Develop a Marketing Plan, pp May 21, 2013

Sports & Entertainment Marketing Mr. Bernstein Marketing Plan Guides the marketing process Is built on Market Research Includes: Description of Target Market(s) Overview of Marketing Objectives Review of Marketing Strategies Marketing Budget 2

Sports & Entertainment Marketing Mr. Bernstein Marketing Strategies: The Marketing Mix 3

Sports & Entertainment Marketing Mr. Bernstein Product Strategy Product Mix based on Market Research Features and Benefits meet the wants and needs of Target Market Consider: Branding, packaging and labeling Product positioning vs. competition 4

Sports & Entertainment Marketing Mr. Bernstein Place Strategy Delivery of goods or services to Target Market AKA Distribution Strategy Understand the channels of distribution Includes Location and Layout decisions Online distribution important in many businesses Mobile technology is growing rapidly 5

Sports & Entertainment Marketing Mr. Bernstein Promotion Strategy See slides dated May 13, 2013 Analyze the four possible elements of a Promotional Strategy: Advertising, Publicity, Promotions and Personal Selling Consider costs 6

Sports & Entertainment Marketing Mr. Bernstein Price Strategy and the Factors Affecting Price Costs – Fixed or Variable Supply and Demand Consumer Perceptions Competition What are your objectives? Return on Investment Gaining Market Share Cash Flow / Survival (hopefully not!) 7