1-1 Mailpiece Design With Pricing in Mind

1-2 Agenda Standardized addressing Machinable & Non-machinable Automation letters & automation flats NEW- Intelligent Mail Barcoding Evaluation tools Folded Self-mailers

1-3 The HEART of any mailpiece is the delivery address

1-4 1.NON-ADDRESS DATA #JAN CA#1508 LT 52 2.INFORMATION / ATTN MR J BROWN 3.RECIPIENT CENTRAL LIBRARY 4.DELIVERY ADDRESS 3915 E CHAIN BRIDGE RD 5.CITY, STATE, ZIP CODE FAIRFAX VA PRESORTED STANDARD U.S.POSTAGE PAID VARTEC Standardized Addressing Format.

1-5 Postal Addressing Standards PUB 28 Best resource for comprehensive addressing information

1-6 Machinable Letters

1-7 Machinable Letters Maximum Weight First-Class Mail = 3.3 ounces Standard Mail = 3.3 ounces

1-8 Non-machinable Characteristics MR JOHN CORREY 111 MAIN ST CITY, STATE ZIP CODE Address along shorter dimension Square PRESORTED FIRST CLASS POSTAGE PAID PERMIT NO. 23 NORMAN, OK Must be less than 1.3 but more than 2.5 Aspect Ratio

1-9 AMY JONES 4532 WEST DRIVE SAN ANTONIO TX Mailpieces over 4 ¼ inches high or 6 inches long Must be at least.009 inch Non-machinable Characteristics

1-10 Non-machinable Characteristics Pieces that contain odd-shaped contents Pieces that are polywrapped, or have clasps, strings, or buttons Pieces that are too rigid

1-11 Folded Edge Perpendicular to Address? MAILPIECE DESIGN ANALYST 125 W SOUTH ST INDIANAPOLIS IN U.S. POSTAGE PAID PERMIT xxx City State FOLDFOLD MAILPIECE DESIGN ANALYST 125 W SOUTH ST INDIANAPOLIS IN U.S. POSTAGE PAID PERMIT xxx City State Bound Edge on the Top or on the Shorter Side MAILPIECE DESIGN ANALYST 125 W SOUTH ST INDIANAPOLIS IN MAILPIECE DESIGN ANALYST 125 W SOUTH ST INDIANAPOLIS IN U.S. POSTAGE PAID PERMIT xxx City State U.S. POSTAGE PAID PERMIT xxx City State SPINESPINE SPINE Non-machinable Characteristics

1-12 What We Want to Avoid

1-13 Top group shows condition of pieces when using existing requirements –60lb paper with one tab at top center Bottom group shows condition of pieces when using revised requirements –70lb paper with two tabs at top Will Revised Standards Make a Difference? Existing vs. New Standards

1-14 Basic Design Elements Dimension –Height – 3.5 to 6 max –Length – 5 to 10.5 max Weight – up to 3oz Paper basis weight - Book grade (Text, Offset) –Basic Folded Self-Mailer design –70lb min for 1oz mailpiece; 80lb over 1oz up to 3oz –Optional elements added –basis weight ranges from 80lb to 120lb –basis weight increases when piece weight is over 1oz –Newsprint paper allowed on quarter-fold design only –55lb min newsprint paper which correlates to 60lb Book wgt –1.5 inch tabs required

1-15 Quarter-Fold Design These are only representative illustrations of potential designs. Two folds perpendicular create a quarter-fold mailpiece Folds must be at the lead and bottom edge Single layer attachment or reply envelope allowed within Paper basis wgt – 70lb min, 80lb if over 1oz. Newsprint requires 55lb min which correlates to 60lb Book wgt Reply Envelope inserted within fold Attachment

1-16 Summary Basic elements Fold style / orientation –Horizontal or vertical (oblong) Panels are formed when sheet(s) of paper are folded –Panel is final fold, bottom up to top on non-address side –Number of host piece panels determined by design –FSMs must have (2) panels min; qtr-fold (4) min Flap (if used) is final fold used in closure of mailpiece –External flap is final fold down from top on non-address side or from lead to trail edge –Die-cut shape allowed –must be sufficiently sealed to panel

1-17 Summary Optional creative elements Interior attachments / loose enclosures –Attachments secured to panel –Enclosures in pocket or other style containment method Die-cutout hole(s) - no through holes allowed –Placement, size, shape and amount defined Perforation elements: cut-to-tie vary by design / weight –Pull-open strip, pop-out or pop-open panes Exterior attachments based on current DMM standards Recommendations only, not required –Friction (less than 2.0kv), static ( ), coating (vs raw paper)

1-18 Flexibility Automation letters must meet standards for: Paper stock Print contrast Reflectance Barcoding Automation Letters

1-19 Automation Flats Flexibility Length Thickness AFSM 100 Compatibility Rectangular Size standards

1-20 Flexibility Test - part 1

1-21 Flexibility Test - part 2

1-22 Flexibility Test - part 2

1-23 Quality Mailpiece Design $aves Dollars and Makes $ense

1-24 Templates Notice 3-A Notice 67 Notice 124

1-25 Publications Pub 28 Pub 178 Postal Addressing Standards

1-26 Eyepiece Reticle Template Purpose: Evaluates Barcodes

1-27 PANTONE COLOR GUIDE PANTONE 301U 13 parts PANTONE Process Blue 3 parts PANTONE Reflex Blue 1/2 parts PANTONE Black 5 parts PANTONE Rhod. Red 3 parts PANTONE Rubine Red 8 parts PANTONE Trans. White PANTONE 225U 12 parts PANTONE Yellow 4 parts PANTONE Green PANTONE 375U

1-28 Scanner

1-29 Barcodes POSTNET Code Intelligent Mail Barcode Retired as of January 27, 2013

1-30 Mailpiece Design with Pricing in Mind: Save dollars by keeping current on rate incentives for quality mailpiece design Save time through the advantages of automated processing

1-31 Questions Cindy Pease- Manager, BME Steven Booker – Business Alliances Manager

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