ALIBABA IN CANADA

Outline Introduction Micro Issues Macro Analysis SWOT Analysis Conclusion Work Cited

Introduction Alibaba Group Holding Limited is one of the Chinese e-commerce companies It is a business-to-business portal that at first connected several Chinese manufacturers with the overseas buyers. The e-commerce later grew across the world Gross Domestic Product (GDP) was $1.5 trillion in 2013. Canada is about 3.8 million square miles. GDP per capita:$43,100.

Micro issues: Product description, product track record Introduction to the company Use of Import and Trading Companies. Reason for entering the foreign Canadian market at this time Cost–benefit analysis of different entry models for this product (i.e. FDI, licensing, exporting) Anticipated cultural and political challenges

Macro issues Demographics-immigrants in the country are making up to about one-sixth of the Canada’s total population: to expand the workforce, as well as, domestic markets Major industries: industries that are prospering in Canada are; Agriculture, Energy- Technology, Services, Manufacturing. Geography Economic system: Canada has been ranked the eleventh (nominal) and 14th-largest (PPP) economy Role of government in the economy Current political conditions Current economic conditions: Unemployment rate, Inflation rate

The graph below illustrates the inflation rate in Canada in the year 2014 The balance of payment for the year 2013 has been summarized in the graph bellow:

Other: SWOT Analysis Strengths the strong presence of Alibaba Group Holding Limited in international markets. Weaknesses strong price war and also the piracy issues. Threats The major threat for the firm include economic challenges that are affecting both the home country Chinese and Canadian consumer spending on e-commerce services Market segmentation Canadian internet retail landscape is now becoming more and more fragmented with retailers entering the space from both domestic and foreign based Pricing strategy It is strategy adopted for quick achievement of high volume of sales while ensuring the deep market penetration for new product in the market.

References Alibaba Group Holding Limited. (2014). Market Line, a Data monitor business. Audet, K. M., Gagné, R., & Ecole des. (2013). Openness to foreign direct investment and productivity in Canada. Bank of Canada. (2013). Bank of Canada banking and financial statistics: Canada. Ottawa: Bank of Canada. Canada. (2011). Free trade and business persons visiting Canada. Hull, Quebec: Employment and Immigration Canada. Day, J., Lange, R. H., & Banque du Canada. (2014). the structure of interest rates in Canada: Information content about medium-term inflation. Ottawa: Bank of Canada. Hübner, K. (2011). Europe, Canada and the Comprehensive Economic and Trade Agreement. Hoboken: Taylor & Francis. McCollum, J. F., & Canada. (2013). Inflation and interest rates in Canada: A study prepared for the Prices and Incomes Commission. Ottawa: Prices and Incomes Commission