ENERGY STAR ® and housing The Partnership Possibilities Barbara Mullally Pauly Chief, Housing Programs Office of Energy Efficiency May 12, 2005 Ottawa, Ontario

Regional Initiatives The TRUE Market Drivers Built Green Alberta (prescriptive) – EGNH labelling of all houses and builder training are mandatory requirements Power Smart New Home Program – Manitoba (prescriptive) – EGNH labelling of all houses is mandatory, most houses rate at EGNH 77 or higher GreenHome Program – Yukon (performance based) – each house is generally EGNH 80 or higher Novoclimat – Quebec (prescriptive) – each house is generally EGNH 78 or higher ENERGY STAR for New Houses The common denominator - EGNH

Selling Energy Efficiency Consumers are concerned about the environment, about global warming, and monthly fuel costs Home Builders slow to adopt change. Other industries/manufacturers embrace change and innovation and use it to improve their business Typically, builders make 5 – 15% on their houses, but can make 50 – 200% on energy upgrades and increase customer satisfaction while doing it

Key Messages EnerGuide for New Houses: Here is a quality home whose builder has the confidence to have it tested so you can make an informed consumer decision ENERGY STAR for New Homes: No need to look any further, this home is among the most energy efficient on the market Two tools that help builders sell better homes

Benefits of EGNH Shows customers the financial benefits of energy efficient upgrades Recognizable government-backed label Not a pass/fail standard, but a universal rating tool The ratings are predictable and modeled in the worst case scenario, so no surprises when house is built

ENERGY STAR Qualified New Houses Suited to the production building process Easy to apply for approval of a custom option package Most recognized energy efficiency brand on the market Real Estate Sales Training: 1 day sales course (8-RECO credits) – available from the established R-2000/EGNH training curriculum

Knowledge - It Builds trust Increased credibility People do not buy from someone they don’t trust These tools are backed by the GoC’s QA process Consumers get information easily – best in class – no need to go further

New home label

Successful launch of pilot project Approx 15 builders have become ENERGY STAR Participants Canada’s First Community of ENERGY STAR qualified houses was announced in Ottawa area Supporters include: Ontario Ministry of Energy, EnerQuality Corporation, OHBA, Union Gas, Enbridge Gas, and Owens Corning.

Partnerships All manufaturers or retailers in this room have some form of relationship with a builder(s) How do your products help builders to achieve the technical specifications for ENERGY STAR? Upgrade packages Cross marketing How do your products help improve energy efficiency?

Contact Points NRCan contact info: Sylvain Quilliam, Program Manager New Housing Programs, Office of Energy Efficiency (613) EnerQuality Corporation is the service organization responsible for training new builder participants and inspectors in Ontario only EnerQuality Corporation contact info: Lenard Hart EnerQuality Corporation (416) ex 22

Existing Housing EnerGuide for houses retrofit incentive 162,000 houses evaluated 21,000 grants given to Canadian homeowners averaging $650 Average energy savings 27%, 3.9 tonnes of CO 2 Target of 90,000 houses this year Typical improvements include Insulation furnace replacement window upgrades airtightness

EGH Opportunities for Promotion 04/05 Enbridge and Union Gas bill stuffers promoting EGH to 3.3M Households – Sask Energy 400K – Maritime Electric – 54K Hydro Québec’s 2X multiplier for EE improvements CMHC mortgage insurance rebate for improvements BC Hydro and Terasen participation in local community climate change challenges (Quesnel) Hydro One and Low-Income housing proposal to OEB

Contact Point NRCan contact info: Suzanne Deschênes, Manager, Existing Housing Programs Office of Energy Efficiency, Natural Resources Canada (613)

Thank-you Barbara Mullally Pauly Chief, Housing Programs Office of Energy Efficiency