DIN EN ISO 9001 certified1RapidEye proprietary information RapidEye Overview John Ahlrichs

RapidEye proprietary information2 First official image Patagonia, Argentina

DIN EN ISO 9001 certified3RapidEye proprietary information > Overview RapidEye > Business Model > Data Supply Agenda

DIN EN ISO 9001 certifiedRapidEye proprietary information > 1996: Started with a response by Kayser-Threde GmbH, to a request for ideas issued by DLR > 1998Established in Germany as an independent company with private and customer seed money > 2004Funding secured with the help of the EU, the State of Brandenburg and a banking consortium CCC (Canadian Commercial Corporation) – subcontracting with MDA in Vancouver, BC – was contracted to build our ground and space segment > 2008Satellites launched and preparing for commercial operations Who is RapidEye?

RapidEye proprietary information Who is RapidEye? RapidEye is a Geospatial Information Provider Our business is > detecting, understanding and interpreting changes anywhere on earth... >... quickly and reliably for our customers around the world >.... that have enterprise level service requirements... >... supported by our 5 satellites.

DIN EN ISO 9001 certified6RapidEye proprietary information Our Satellite System Overview

DIN EN ISO 9001 certified7RapidEye proprietary information Our Satellite Capacity Approximately 4 Million km² The RapidEye system can: > Image more than 4 Million km² of earth daily. > Image any point on earth. Daily. > Deliver orthorectified products with 5 Meter pixel spacing

Simulation: RapidEye's coverage of the Mid United States Day 1Day 2Day 3 Day 4Day 5 Minnesota Iowa Indiana Illinois Wisconsin

DIN EN ISO 9001 certified9RapidEye proprietary information Land Cover Analysis & Vegetation Identification Monitoring & Change Detection Damage Assessment Feature & Boundary Extraction Modeling & Production Estimation Core Capabilities RapidEye staff develop solutions for our service customers Leverage our multitemporal imaging program

DIN EN ISO 9001 certified10RapidEye proprietary information Agriculture Forestry Security & Emergency Energy & Infrastructure Spatial Solutions Environment Business Areas

DIN EN ISO 9001 certified11RapidEye proprietary information Data Supply > Data Acquisition > Customer Access > Pricing

DIN EN ISO 9001 certified12RapidEye proprietary information Data Acquisition and Processing > All data downloaded in Svalbard, Norway > Ground segment can ortho 2 million sq km/day > Archived in Brandenburg, Germany > Centralized model (Single point of availability)‏

DIN EN ISO 9001 certified13RapidEye proprietary information Accessing RapidEye imagery > On-line E-commerce platform > Data archive and tasking > Primarily through distributor network > Working on access agreements through USDA and USGS

DIN EN ISO 9001 certified14RapidEye proprietary information E-commerce Platform > “real-time discovery and delivery” > Orthorectified > Fresh > Small minimum order > Credit card purchase > Immediate FTP delivery > Worldwide availability and pricing > Perfect for scientific users and organizations working on environmental projects

DIN EN ISO 9001 certified15RapidEye proprietary information Archive > ~1.4 Billion sq km/year added > Available as > Level 1 data (path oriented)‏ > Level 3 data (Orthorectified)‏ > Available through > Distributor network > Planned USGS/USDA purchase vehicles > Differentiators > AOI based purchases > Fresh, multi-temporal archive

DIN EN ISO 9001 certified16RapidEye proprietary information Tasking > Focused on wide area (states, regions, nations) coverage > Satellites are designed to collect long strips of data > Off track pointing maintained for entire orbit. > Ordered through > Distributor network > Planned USGS/USDA purchase vehicles > Differentiators > AOI based purchases > Reliable, large area multi-temporal collection programs > Fast turn around.

DIN EN ISO 9001 certified17RapidEye proprietary information Pricing > E-commerce platform > Base 1.40 Euro (~$1.80) /sq km > Minimum order $75 (multiple AOIs). > Archive and tasking > Base 0.95 Euro (~$1.25) /sq km > Minimum AOI (sq km) and order ($) not finalized > Same price for Level 1 (path oriented) and Level 3 (orthoed) data > Uniform global price (will be posted on the web)‏

DIN EN ISO 9001 certified18RapidEye proprietary information Close > RapidEye's launch of a satellite constellation was watched by the industry > Our success makes it easier for others to follow > Focused missions at reasonable cost > Data availability and diversity will increase > RapidEye's entry into the information business at a global level is watched by the industry > Enterprise scale delivery of reliable, image based, information services > Future of Land Imaging looks good > Addressing the lack of reliable, repetitive, wide area coverage of optical data at a compelling resolution > Solving the cloud problem will be left to the physicists and RADAR