Telling Your Program’s Story: Using Success Stories for Program Promotion TRAINING ONE Jessica Luginbuhl, MPH PHPS Fellow CCCB
Introduction
Training One: Objectives To define success stories and the rationale for using them. To describe types and formats of success stories. To learn how to construct your own elevator story.
brary/success_stories_wkbk.htm
What is a Success Story ? A simple description of a program’s Progress Achievements Lessons learned A request for action
What it is Not Surveillance report Complete evaluation picture Completely unbiased
Why you would want one Visibility and credibility Accountability and evaluation Advocacy and promotion Satisfy information requests and educate decision makers Garner more support and resources
Ignite Passion for Your Cause
Types of Success Stories We can talk about stories based on the developmental phase of the program: Upstream Midstream Downstream
Multiple Formats Elevator Story Paragraph Spotlight One-pager Two-page Full Brief Published Article
Moment of Opportunity
Your Story
10 Seconds
Re-cap: Tip Sheet for an Elevator Story 1.Mention a specific activity immediately 2.Demonstrate how the program is something to be noticed 3.Demonstrate how your program is actively implementing 4.Demonstrate how your program is achieving something 5.Tell whomever you were speaking to that you can get them more information right away.
Your Elevator Story
Task #1 Construct your own elevator story!
Questions?