Telling Your Program’s Story: Using Success Stories for Program Promotion TRAINING ONE Jessica Luginbuhl, MPH PHPS Fellow CCCB.

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Presentation transcript:

Telling Your Program’s Story: Using Success Stories for Program Promotion TRAINING ONE Jessica Luginbuhl, MPH PHPS Fellow CCCB

Introduction

Training One: Objectives  To define success stories and the rationale for using them.  To describe types and formats of success stories.  To learn how to construct your own elevator story.

brary/success_stories_wkbk.htm

What is a Success Story ?  A simple description of a program’s Progress Achievements Lessons learned  A request for action

What it is Not  Surveillance report  Complete evaluation picture  Completely unbiased

Why you would want one  Visibility and credibility  Accountability and evaluation  Advocacy and promotion  Satisfy information requests and educate decision makers  Garner more support and resources

Ignite Passion for Your Cause

Types of Success Stories  We can talk about stories based on the developmental phase of the program: Upstream Midstream Downstream

Multiple Formats  Elevator Story  Paragraph Spotlight  One-pager  Two-page  Full Brief  Published Article

Moment of Opportunity

Your Story

10 Seconds

Re-cap: Tip Sheet for an Elevator Story 1.Mention a specific activity immediately 2.Demonstrate how the program is something to be noticed 3.Demonstrate how your program is actively implementing 4.Demonstrate how your program is achieving something 5.Tell whomever you were speaking to that you can get them more information right away.

Your Elevator Story

Task #1  Construct your own elevator story!

Questions?