4th Global Congress on Combating Counterfeiting and Piracy Dubai, February 2 - 5, 2008 Raising Awareness on the Full Economic and Social Costs of Counterfeiting and Piracy Marc-Antoine JAMET Chairman – Union des Fabricants (UNIFAB)

2 The different ways of communication: 1.The organized crime 2.With humor 3.Unemployment 4.A danger to children 5.A threat to sustainable development and fair trade 6.Campaign in the field 7.Risks for health and security

3 1. The organized crime

4 Canada France – CNAC 2006 « Are you ready to finance the organized crime ? »

5 France - INPI / CNAC / UNIFAB 2004 « The organized crime is relying on you » 1. The organized crime

6 Italy – INDICAM 2004 « Fake product but authentic crime » 1. The organized crime

7 Italy – INDICAM

8 2. With humor

9 Italy - Milan 2005 / 2006 « The real pirate is you » 2. With humor

10 France – Mickeys Journal / UNIFAB 2005 « Down with counterfeiters » « The authentic and the fake » 2. With humor

11 France - Comité Colbert 2. With humor

12 2. Unemployment

13 3. Unemployment France – CNAC 2006 « Are you ready to let counterfeiting destroy jobs ? »

14 3. Unemployment Canada – 2006

15 4. A danger to children

16 Italy - INDICAM / UNIFAB / ROME December 2007 « Behind a fake bag there is not a great fashion designer » 4. A danger to children

17 France – UNIFAB 2005 « Everyone has a right to have a real Christmas. Dont finance the counterfeiters » « UNIFAB against childrens work » 4. A danger to children

18 4. A danger to children Canada

19 5. A threat to sustainable development and fair trade

20 France - UNIFAB 2007 « For a durable and shared development » 5. A threat to sustainable development and fair trade

21 France - UNIFAB 2007 « Counterfeiting: Un-natural ! » 5. A threat to sustainable development and fair trade

22 6. Campaign in the field

23 Italy – « The Cube » 2006 China - Hong-Kong Campaign in the field

24 Italy – Pisa 2007 « Dont be fooled » 6. Campaign in the field

25 Italy – Venice 2007 « Piracy and counterfeiting: it is not a good deal for the buyer » 6. Campaign in the field

26 Italy – Florence Campaign in the field « Anti-counterfeiting campaign 2005 »

27 Italy – Florence Campaign in the field

28 Italy – Venice 2005 / Campaign in the field

29 France – UNIFAB summers 2004 / 2005 / 2006 / 2007 UNIFAB annual summer campaigns: 6. Campaign in the field

30 7. Risks for health and security

31 7. Risks for health and security Italie - Adiconsum « Defend of quality and security of the products ! » France – CNAC 2006 « Would you risk a car accident ? »

32 7. Risks for health and security France – UNIFAB 2007 / 2008 « Do you think they are identical ? They have nothing in common »

33 7. Risks for health and security World Health Organization

34 France - CNAC / UNIFAB 2006 Television spots Lets watch the television spots…

35 16, rue de la Faisanderie Paris – France Tel : Fax : Website :

36 Advertising Campaign – France 2006 Auto Crime Jouets Logiciels Lunettes