The Media of Advertising. What is Media?  Media - channels of communication, through which the advertiser’s message is brought to consumers.  There.

Slides:



Advertisements
Similar presentations
Evaluation of Print MediaPrintMedia Evaluation of Print MediaPrintMedia 12 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights.
Advertisements

McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 13 Using Print Media.
Presented to: Presented by:. If NAC could show you a way to…..tell your company success stories...recognize your employees and their contribution to your.
Section 19.1 Advertising Media
Advertising Ch. 19 ME. Advertising Media Section 19.1.
Advertising in the convergence era - from a publisher‘s point of view Dr. Andreas Wiele, Axel Springer Verlag AG 33 rd FIPP World Magazine Congress, April.
Chapter 15 Media Planning: Print, Television, and Radio.
Media Planning and Strategy © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
Media Planning and Strategy 10 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Designing and Employing Print
Evaluation of Print Media
Copyright © 2012 Pearson Canada Inc. Chapter 8 Print Media: Newspapers and Magazines 8-1.
Chapter 13 Using Print Media
Think and Answer Now: Would you think twice about buying this product after viewing this advertisement? Read the Main Idea on slide 3 Objective: Advertising.
Muhammad Waqas Print and Out-of-Home Media Lecture 19.
Print and Out-of-Home Media
Section 19.1 Advertising Media
Chapter 14.1 Introduction to Business and Marketing
How America Shops & Spends 2014
8-1 Copyright © 2009 Pearson Education Canada CHAPTER 8 Print Media: Newspapers and Magazines.
Canadian Advertising in Action
Chapter eleven Print Advertising McGraw-Hill/Irwin Essentials of Contemporary Advertising Copyright © 2007 The McGraw-Hill Companies, Inc. All rights reserved.
Print Media. By Geography By Geography Local Regional National Local Regional National By Content By Content Consumer Magazines Business / Trade Magazines.
Is any paid form of non-personal promotion of ideas, goods, and services by an identified sponsor. Its purpose is to present a message that encourages.
The Relative Importance of Newspaper Media Particularly as it relates to Advertising.
Chapter 10 Print Media. Chapter 10 : Print Media Chapter Objectives To examine the structure of the magazine and newspaper industries and the role of.
Wells, Moriarty, Burnett & Lwin - Xth EditionADVERTISING Principles and Effective IMC Practice1 Print and Out-of-Home Media Part 3: Effective Advertising.
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin 1 Media Connecting with Customers Companies demand that media.
Chapter 9 Print Media.
Copyright © 2006 Thomson Business and Economics. All rights reserved. Chapter 15 Media Planning: Print, Television, and Radio.
Chapter 9 Print Media Outline Print media Newspapers Magazines
Ch. 12: Evaluation of Print Media
® 2007 Vertis, Inc. All rights reserved. Vertis Customer Focus® RETAIL 2008: MEDIA.
Read to Learn Define advertising. List types of media that businesses use to reach potential customers.
D. Marketing a Small Business Identify promotional media activities used by small businesses Identify the function of promotion in small business.
Chapter Eight Media Basics and Print Media. Prentice Hall, © When we talk about media, we are referring to the way messages are delivered, and.
CLASSES OF MEDIA. classes of media Traditional media Non-traditional media Specialized media.
chapter 15 Copyright © 2008 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Contemporary Advertising, 11e Using Print Media.
Ch. 12: Evaluation of Print Media n Classification of Magazines - Standard Rate and Data Service (SRDS) divides the publications into three broad categories.
Media Planning: Print, Television, and Radio Chapter 15 © 2006 Thomson/South-Western.
Ch. 19 Advertising 19_1 Advertising Media. Advertising Media Advertising is an important element of promotion. Businesses use different types of advertising.
Chapter 10 Media Planning and Strategy. McGraw-Hill/Irwin 10-2 Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved. Media Terminology.
McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 13 Using Print Media.
OverviewOverview The World of Media. US Ad Spending by Medium.
Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc. 9-1 Newspaper Advertising Newspapers are published in two.
Print & Out-of-Home Media. Definitions Media Vehicle –An individual carrier within a medium Media Planning –The way advertisers identify & select media.
chapter 11 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Print Advertising.
Communications Media & Layout. Types of Communications Media 1. Print Media – newspaper, magazine 2. Electronic Media – TV, radio 3. Digital Interactive.
Chapter 11 & 12 Evaluation of media: TV, Radio, Newspaper & Magazine By Emran Mohammad (Emd) Mkt 337 (sections 4 & 9)
1 ©2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Print Media (Magazine and Newspapers)
Newspapers & Magazine Advertising. Newspapers Advertisements 1. Classified 2. Display 3. Supplement.
Media Planning and Strategy © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Evaluation of Print Media © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
17 Designing and Integrating Marketing Communications 1.
Ten Reasons Why Newspaper Preprints Work Environment.
Advertising Medias Chapter 1.6. Media TypeAdvantagesLimitations Newspapers Timeliness; good local market coverage; high believability Short life; poor.
Media Planning and Strategy
Evaluation of Print Media
Chapter 10 Media Planning and Strategy
Chapter 12 Evaluation of Print Media: Magazines and Newspapers
Chapter 8 Print Media Print advertising includes printed advertisements in newspapers, magazines, brochures, posters, and outdoor boards Print provides.
E-Commerce Lecture 6.
Print Advertisements.
Advertising Any paid form of nonpersonal presentation
Print Advertisements.
Chapter 9 Print Media Traditional format Trusted by audiences
Chapter 12 Evaluation of Print Media: Magazines and Newspapers
D. Marketing a Small Business
Presentation transcript:

The Media of Advertising

What is Media?  Media - channels of communication, through which the advertiser’s message is brought to consumers.  There are 6 major categories, which include:  Print Media  Electronic Media  Digital Interactive Media  Out-of-Home Media  Direct Mail  Other Media

Print Media  Print media refers to any commercially published, printed media that sells advertising space to a variety of advertisers.  Includes:  Newspapers  Magazines  Directories

Newspaper Facts!  Newspapers are the 3 rd largest medium, receiving 17% of $ spent by advertisers worldwide.  Although newspaper revenue is down, consider these important facts:  2/3 of its revenue comes from advertising;  105 million people read it in print or online any given weekday nationally, and more than 110 million adults read the Sunday paper;  81% of adults take some form of action, such as clipping a coupon or visiting a store, after seeing a newspaper ad in the past 30 days, and more than half (53%) made an actual purchase because of it.

Types of Newspaper Advertising  There are 4 major classifications of newspaper advertising, which include:  Display  Classified  Public notices  Preprinted inserts

Display AdvertisingClassified Advertising  Display advertising includes copy, illustrations or photos, headlines, and coupons.  Vary in size and appear in all sections of the newspaper except the 1 st page of major sections, the editorial page, and the obituary page.  Classified ads provide a community marketplace for goods, services, and opportunities of every type.  A newspaper’s profitability depends on a large and healthy classified section.

Display Advertising

Classified Section...

Public NoticesPreprinted Inserts  For a fee, newspapers carry legal public notices of changes in business relationships, public governmental reports, and financial reports.  Ads follow a preset format!  Advertiser’s print the inserts and deliver them to the newspaper company for insertion into a specific edition.  Formats include catalogs, brochures, mail-back devices, and perforated coupons.

Public Notices!

Preprinted Inserts...

D i s a d v a n t a g e s  Range of market coverage.  Comparison shopping.  Positive consumer attitudes.  Offers a variety of options for size, location, and frequency.  Relatively low cost.  Short life span.  Clutter.  Limited coverage of certain groups.  Poor reproduction. Advantages VS

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2024 SlidePlayer.com Inc. All rights reserved.