Samizdat in the technological jungle Seminar Media Governance 9 & 10 december 2008 Jamia Millia Islamia

Media Governance from different perspectives Being an academic: Free University of Amsterdam, Business School of Amsterdam Being a media-maker: art & design Company for 4D & 5D design Research associate of Performing Arts Labs (UK) Being a policymaker National Council for Culture and the Arts of the Netherlands

Dynamic of media governance happens between: - the audience: human beings who want to be informed and entertained by the media and also produce their own opinions and perspectives using media to express these in meetings, on the Internet, making home video’s etc. - makers (journalists, artists, designers and other media makers) who are concerned to maximize the quality of their work (authentic, independent, offering a variety of styles, perspectives and identities) - media and technology companies who sell material and immaterial goods, who try to identify consumer needs to be able to make profit - policymakers: politicians and administrators who organize the legal context for material and immaterial infrastructures for interaction between citizens, organizations and business

More than half of the worlds population lives in cities; the context of policymaking for day- to-day life has shifted from craftsmanship and nature to technological culture and commercial business public domain and local nature private domain of human beings commercial domain of business

PRIVATE DOMAIN PUBLIC DOMAIN COMMERCIAL DOMAIN Individual human beings are faced with the need to ‘decode’ the environment around them. Failing local, regional and global policies have resulted in a diminishing public domain.

Presence survival and well-being Giuseppe Riva, John & Eva Waterworth Antonio Damasio a trade-off Wijnand IJsselsteijn

Natural presence is distinct for survival and well-being, and embodies the ethical dimension of our lives Mediated Presence contributes to the language and concepts that people share Witnessed Presence functions as a catalyst for good as well as for bad

Trust: 4 dimensies You / not You Do / not do Here / not Here Now / not Now

YUTPA

moving towards well-being and survival

MEDIA GOVERNANCE: Audience:SAMIZDAT COMPETENCE Makers: TACTICAL MEDIA Companies: CONTEXTUALIZING PROFIT Policymakers: SAFEGUARDING POSITIONS

All stakeholders look for reference points, to know how to move towards well-being and survival All stakeholders like these reference points to be trustworthy, whether this trustworthiness consists of trust or distrust People prefer to operate in a trustworthy material and immaterial infrastructure.

Creative Economy Report 2008, United Nations: Creative industries are of significant economic value Several Europe governments agreed to organize the Media and Cultural infrastructure as ‘Value Chain’. In the Netherlands the concept of ‘Cultural Citizenship’ is introduced to facilitate this change

‘Cultural Citizenship’ is adopted by the Dutch Parliament in June 2008, including the implication to organize media, art and culture as a value chain. It functions as a narrative and it bridges principles adopted in other realms of society: - connecting media and cultural infrastructure to democratic rights - role of governing bodies is to organize the market and guarantee it functions under the rule of democratic law - paying tribute to complex identities (local, national, global) - formulating and provoking debate about underlying values

Current debate: access: to independent information to cultural and artistic inspiration to means and (immaterial) goods to express one’s self authenticity: dynamics to create quality dynamics to create truthfulness dynamics to create trustworthiness

Caroline Nevejan

Dynamics of media governance: - the audience: human beings, who are citizens, consumers and producers develop SAMIZDAT COMPETENCES to be able to understand their environment to be able to express themselves and move towards their own well-being and survival. - journalists, artists, designers and other media makers develop TACTICAL BEHAVIOUR to be able to make their work. Media-makers have to consciously move through the media-landscape to be able to finance and produce their work. They consciously ‘format’ what they want to show and tell. Doing so they also move towards their own well being and survival. - companies take cultural and political contexts into account in so far as they influence business and the potential MAKING PROFIT, which guarantees the well being and survival of the company. As long as employees of the companies contribute to the set targets of the company, they work towards their own well being and survival. - policymakers: politicians and administrators are faced with complex dynamics between the local, the regional, the national and the global. Having to make compromises all the time, having to adopt to new waves of political rule, the steering towards well being and survival results in SAFEGUARDING POSITIONS in the governance landscape.