Theory on Branding For Lesson 2. Branding  Branding  A brand is a recognisable name; term; symbol or design that allows customers to identify the goods.

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Presentation transcript:

Theory on Branding For Lesson 2

Branding  Branding  A brand is a recognisable name; term; symbol or design that allows customers to identify the goods and services offered by businesses and differentiate them from competitions.  Brands are very important to businesses, generating high revenue, promotion, repeat purchases and inspiring brand loyalty. Read more: theory/marketing/branding.html#ixzz35RgvL9au theory/marketing/branding.html#ixzz35RgvL9au

History of Branding  The term ‘brand’ comes from the world of farming – cattle farmers used to use a red-hot iron to mark their cattle to show who owned it.  Many well-known brands are linked to the names of the original owners of a company, such as Marks and Spencer

Benefits of Branding  A key reason is that brands deliver changes customer behavior, securing a future stream of profits for the company and creating business value

Reasons for Branding  To build a relationship with customers  To differentiate their image from other competitors  Communicates quality and Premium pricing  Product development  increase customer loyalty

A Logo is..  logo is a symbol or object that represents a company.  A company will create and use a logo so that their customers recognise who they are.

Successful Logos are:  Simple  Memorable  Unique  Eye-catching  Colourful

Take the logo quiz