1. Marketing Revision

2. Marketing
The Marketing Mix
Market Research
Key Terms
What is branding

3. Marketing Mix
What are the 4 P’s? P

4. Market Research Define these key terms: Primary Research
Secondary Research
Qualitative Data
Quantitative Data

5. Advantages and Disadvantages of Market Research
Give two advantages and disadvantages for
i) Primary research
ii) Secondary research

6. Market Research Give the main methods of research
Methods of Primary Research
Methods of Secondary Research

7. Market Research and the Marketing Mix
How can market research help a business to improve its marketing mix?

8. Branding Define these key terms: Brand Own brand Generic product
Product differentiation
Premium price
Repeat purchase
Product trial

9. Branding
What are the benefits to an organisation of developing a strong brand image