Regional Collaborative Northampton General Hospital Planned Northamptonshire Media Campaign Peter Martin Chair SOUTH CENTRAL 13 th May 2014

Northampton General Hospital District General Hospital Expanding population 8 ITU Beds and 8 HDU Beds Level 2 Trust for Organ Donation

How did I become involved...? In September 2010 I retired from the NHS. At the time I was Directorate Manager for Pathology and Therapies. Clinical background Haematology and Blood Transfusion. I was approached to take on the role of Chair of the Organ and Tissue Donation Committee by the Medical Director.

Taking on the role of Chair Regular meetings with the CLOD and SNOD Quarterly Committee meetings Found my links within the Trust helpful

Promotional Activities of the Committee Organ Donation Past, Present and Future 5 Articles in the Trust Magazine Participation in National Organ Donation Week Contact with the Multi Faith Group A BME targeted media campaign with community radio station Inspiration FM Broadcasts on Radio Northampton Screensavers on the hospital computer network Memorial for Donors

Tissue Donation Organ Donation Past, Present and Future 6 Alliance site for tissue donation Working closely with the Tissue Donation Team Nurses and PM staff being trained in retrieval

I DONATE Attended National Congress 2013 Presentations of other Trusts Media Campaigns – Nottingham ‘Be a hero campaign’ – Torbay ‘I Live, I Give’ We were inspired to make plans to launch our own campaign to recruit potential donors to the register.

Organ Donation Past, Present and Future 8 I DONATE the drivers... Three people die every day in the UK through lack of donors There are 146 people waiting for organ donation in Northamptonshire If potential donors are on the Donation Register 95% of families agree to donation If they are not on the register only 43% of families agree to donation

Identifying our needs Funding Local Northamptonshire Campaign Need to create a seamless campaign that was social network integrated Something that we wouldn’t be able to create independently without help CREATIVEFOLKS a local Northampton web design company were commissioned to create the campaign and material.

Campaign The I DONATE campaign is aimed to encourage the people of Northamptonshire to sign up to the NHS Organ Donor Register and let those closest to them know that they want to be an organ donor and give life.

Website

Launch Event Launch event planned at Northampton County Cricket Club 20/20 Cricket Match – Northampton versus Durham 27 th June 2014 Ball and player sponsorship

Bowl the stump competition in the nets and during half time using campaign T-shirts Sweat bands and head bands for sign ups

Twitter and Facebook integrated campaign Local celebrities identified to tweet following the launch of the campaign Integration with local businesses to provide prizes Cricket Club engaged with the campaign

Vision for the future Second cricket match planned for family day this summer. Plan to re-launch over winter, to approach the Northampton Rugby club. Scheduled time each month for CREATIVEFOLKS to keep the campaign updated.

Organ Donation Past, Present and Future Any Questions....