1 Production In Transition Towards Strong Growth Latin America Germany Russia China Italy Spain UK France Hong Kong US Hispanic Market Netherlands Colombia HUASO

2 Production – FY09 Update Re-positioning the business towards growth in light entertainment –Acquired 2waytraffic and in the process of integrating the two operations Expect to meet SPE financial budget targets, despite difficult market conditions and timing delays in operational performance New business models Advertiser Lead Programming (ALP) and mobile show promise –Maintaining strong and very profitable position in French light entertainment; extending agreement with Starling’s CEO Franck Marty –Investments in creative companies Tuvalu (Netherlands) and Gogglebox (U.K.) tracking to plan –Assessing new light entertainment investments in Germany, Scandinavia and Poland Implementing turn-around plan and new operational principles for Lean-M in Russia –Transition year with lower profits, but strong business fundamentals for future growth –Negative financial impact exacerbated by change in accounting treatment (equity method) –In negotiation with founders about a new partnership agreement Stepped-up investment in Shine-Reveille is tracking to plan –Shine/SPTI co-production Last Van Helsing will be a lead ITV title in early 2009 A challenging year as the business repositions for growth

3 Production – FY09 Update Operational challenges in key European markets –Germany’s demand for local fiction has not yet returned; significantly fewer than expected commissions (2 dramas and 2 sitcoms budgeted, but not sold) Diversification into light entertainment slower than expected –Continued success with Dragon’s Den in the U.K., but difficult environment is obstacle for expansion of small market share; expanded digital strategy with 195 episodes of Sophia’s Diary on Bebo –Restructuring of the business in Spain is taking longer than expected and hampered by difficult market conditions –Activities in Italy solely focused on format licensing Latin America operations showing strong growth –Evolving from format licensor to in-house co-executive producer About to close investment in Colombian producer Teleset –Emerging as recognized telenovela producer (Isa TKM for MTV Latin America, Amor Propio for Venevision) Change in senior management structure –Enhancing roles and responsibilities of regional and local management teams

4 Production – FY09 Update RevenueEBIT $-69MM $-15.4MM  EBIT shortfall predominantly due to Russia/Lean-M and Germany

5 Production – FY09 Update EBIT Summary

6 Production – Key Strategic Goals 1.Expand light entertainment business globally Maximize 2waytraffic assets to establish SPTI as a premier destination for light entertainment formats Create synergies and ensure close cooperation between SPTI format development (incl. Starling, Tuvalu, Gogglebox and 2waytraffic Creative), SPT initiatives and Embassy Row Pursue strategic alliances (acquisitions, minority investments or first-look deals) with promising format creators on a worldwide basis to ensure flow of content to the SPTI/2way distribution engine Establish light entertainment capabilities in offices which previously primarily focused on scripted content, e.g. Russia, Germany, Spain Four cornerstones to SPTI’s Production Strategy

7 Production – Key Strategic Goals 2. Increase profitability in existing operations Re-position Germany operation to be a profitable, diversified producer of scripted and non-scripted programming –Augment capabilities with upcoming acquisition of spin tv Complete turn-around process of Lean-M –Improve company’s earnings through new, efficient management and reduced production costs –Finalize new partnership agreement with founders to ensure SPE is fully in control Fully establish SPTI as independent producer in Latin America –Use investment in Colombian producer Teleset as growth catalyst Emphasize increased programming commissions in the U.K. and Spain

8 Production – Key Strategic Goals 3. Expand footprint/scale of the production operation Close investment in German production company spin tv Evaluating strategies to enter Poland and Scandinavia 4. Establish and maintain presence in emerging markets with strategic importance China: Continue slow build of joint venture Huaso –First Huaso drama The Game premiered on China’s national broadcaster CCTV; first series where a major non-sino company had significant influence India: In preliminary partnership discussions with several local production companies for potential investment Explore operations in Turkey

9 Production – MRP Financials Revenue EBIT CAGR: 82% Significant growth due to inclusion of 2waytraffic * * 2waytraffic was not included in last year’s MRP

10 Production – MRP Financials EBIT Summary

11 2waytraffic - Key Strategic Goals Expand program portfolio, create new revenue streams and fully exploit Sony synergies Grow successful format portfolio and increase its success  Invest in development and create unique IP suitable for multi-screen exploitation  Acquire/partner with creative companies and attract creative talent  Expand geographical footprint across all business lines  Diversify further into television production Continue to develop new revenue streams and business models  Advertiser Lead Programming (ALP) and pay-per-play on mobile and internet  Increase synergies with mobile activities (e.g., Club Millionaire, ALP Mobile)  Build B2C presence on the Web (e.g., online, TV-style casual games) Capitalize on integration and synergies with SPE & Sony  Improve exploitation of SPE’s game show library  Create significant relationship with GSN  Integrate creative/production businesses worldwide  Develop more advertiser and agency relationships

12 Revenue & EBITDA vs. Sony FY 09 Budget and Base Case 3 Revenue EBITDA EBIT Note: FY09 Q2 Forecast includes activity for only 10 months (June - March). Assumes FY 2009 Revenue of €64MM and EBITDA of €18MM 2waytraffic – Financial Summary (U.S.$MM)