Sep, 2008

2/6 1. Outdoor Market Requirements Outdoor Market Requirements 1. High-Visibility : - Guarantee the Visibility Under the Sunlight 2. High-Reliability : - Countermeasure of Various Climate (High & Low Temperature, High-Humidity, etc.) - Countermeasure of Percolation from the Outside. (Rain, Snow, Dust, etc.) 3. Various Function : - Satisfaction of Various Needs from the Customers (Touch Screen, Embedded-Speaker, Anti Vandalism, etc.)

3/6 2. Target Market On Target Market & Characteristic CustomerUsage.Characteristic Public AreaBus Stops, Bulletin Boards.  Various Needs of Display Layouts : Not only Only Digital Display but also Linked with Former Analog Bulletin Board  Seek Earning Business Model with Advertisement firm. Fast Food Corp. (Mcdonald, JITB, etc.) Drive Thru.  Enables Bidirectional Communication (Touch Screen, Speaker, etc.)  Requirements of Free Standing Housing OOH Media Corp. (JCDecaux, etc) Alternation of Outdoor LED & Acrylic Billboard  Requirements of Big Screen.  Requirements of Network Infrastructure. (Contents Updating with Remote Access)

4/6 3. Overview of Samsung Outdoor Solution DR(n) (Kit) seriesDRn-S (Semi Outdoor) seriesDRn-A (All in One) series Image Target. Customer who want to make their own housing (including SI company) : Bus Stop, Digital News Board. Customer who want to install high brightness signage board toward Outdoor inside Venue. : Bank, F&B, Retail Shop. Customer who want to install Simple & Full outdoor solution product with various functions : Drive-thru, Outdoor Kiosk Key Features. High brightness Panel - 46” (1,500nit), 70” (2,000nit), 82” (1,500nit or 3,000nit). Samsung Air conditioner (Optional). Provide customer’s housing design guide and engineering supports from HQ. High brightness Panel : 46” (1,500nit) only. Full and Fit housing only with internal Fan. Cost effective solution without A/C unit. Protection Glass. Fully integrated PC * Remark : The temperature of place where this product being installed must be kept below 25°C. High brightness Panel - 46”(1,500nit), 70”(2,000nit), 82” (1,500nit or 3,000nit). IP65 (Water/Dust proof) housing. Touchscreen function. Fully integrated PC. Anti Vandalism. Stereo Speakers [Front][Side][Rear][Front][Side][Rear]

5/6 4. DR(n) series [Samsung DRn] Product Concept [Samsung A/C] Or [3 rd party A/C] [Customer Final Product] + + [Housing Design guide] =

6/6 4. DR(n) series R&R between Samsung and SI company (or Customer). Samsung - Manufacture, Supply & Service Outdoor LFD Kit (DR, DRn series) (Panel, Circuit Board, All of Device’s Brackets) - Provide Cooling & Heating system and Service - Provide Design Drawing guide of the External Case. Condition of Prohibition Using Samsung’s Solution to Other projects through NDA Contracting Between Samsung and Customer. SI Company or Customer - Design, Manufacture, Provide & Service External Case - Installation of Product (LCD Kit, Cooling & Heating Solution) - Primary Service to the Customer (Including the External Case)

7/6 5. DRn-S series Product Concept cross-flow fan LCD Protection glass [Outdoor] [Window][Indoor]

8/6 6. DRn-A series Product Concept Additional Features for DRn-A series - IP65 (Water, Dust proof) Housing - Fully integrated PC (2.3GHz CPU, 4GB FDM, 1GB DDR, 80GB HDD) - Various Network Communication (LAN, WiFi, Bluetooth) - Touchscreen (Wire Capacitive) integrated - Anti Vandalism function : 5.0T protection glass, Shock sensor, Camera - Waterproof Stereo Speakers