[9.5] Branding Essential idea: Branding creates an identity for a product or company, which makes it distinct from another and can provide added value.

Task Work in 2 teams to complete the tasks on the next slides. Teach the other team the tasks you completed

Task – Team 1 Define Branding Define Brand Loyalty Describe an example of Brand Loyalty Identify how different brands appeal to different market segments Explain the difference between a trademark and registered design Evaluate the global impact of branding

Task – Team 2 Explain the implications for a company of negative publicity on brand image Explain the contribution of packaging to brand identity Describe the implications for a company of a positive brand image Discuss examples of products affected by branding on a global scale