A group of closely related products manufactured and/or sold by a business
A name, term, design, or symbol (or combination of them) that identifies a business, organization, or its products
A warranty that exists automatically by state law whenever a purchase takes place
Brand, Descriptive, Grade
All the different products that a company sells or makes
Simultaneously offering a combination of manufacturer, private distributor, and generic brands
A warranty that may exclude certain parts of the product from coverage or require the customer to bear some of the expense for repairs resulting from defects
Builds customer loyalty, assures quality, extends to new markets, establishes product image
An alteration in a company’s existing product
A branding strategy that uses an existing brand name for an new product line
A warranty that guarantees that a product found defective within the warranty period will be repaired or replaced at no cost to the purchaser
Set clear standards, boost promotion, customer protection
A specific model, brand, or size of a product within a product line
The part of the brand that is a symbol or design (includes distinctive lettering)
An ongoing charge account with a credit limit and set payment dates
The word, group of words, letters, or numbers representing a brand that can be spoken
The physical container or wrapping for a product
It allows businesses or individuals to obtain products or money in exchange for a promise to pay later
Generate ideas, screen ideas, develop the product, test the product, introduce the product, evaluate customer acceptance
Identifies the company or a division of a particular corporation
A warranty that arises when the seller advises a customer that a product is suitable for a particular use and the customer acts on that advice
The number of different product lines a business manufacturers or sells
A brand owned and initiated by wholesalers and retailers, also called store brands or dealer brands
An account that allow customers to charge purchases during a month and pay the balance in full within 30 days of being billed
The number of product items offered within each product line
A brand name, brand mark, trade name, trade character or combination of these that is given legal protection by the federal government
An account with time payment plans that allow for payment over time with a set interest rate
Promote the product, define product identity, provide information, ensure safe use, meet customer needs, protect the product
A brand mark with human form or characteristics
An account that allows for payment of a purchase over a time period without a finance charge
The four stages that a product goes through during its life (Introduction, Growth, Maturity, Decline)
A brand that represents a general product category and does not carry a company or brand name
A promise or guarantee given to a customer that a product will meet certain standards
Examples include: delivery, installation, billing, directions, technical assistance, training
The image a product projects in relation to quality, features, benefits, and competition
Combining one or more brands to increase customer loyalty and sales for each individual brand
A statement that contains exceptions to and exclusions from a warranty
A computer-developed diagram that shows retailers how and where products within a category should be displayed on a shelf at individual stores
The legal authorization by a trademarked brand owner to allow another company to use its brand, brand mark, or trade character for a fee
A warranty that is explicitly stated, in writing or spoken word, to induce a customer to buy
A process that involves managing product categories as individual business units
An information tag, wrapper, seal, or imprinted message that is attached to a product or package
A warranty that states the product sold is fit for its intended purpose
Obsolescence, loss of appeal, lack of profit, replacement
A brand owned and initiated by manufacturers, also called producer brands or name brands