MPA Worldwide Market Research & Analysis US Hispanic Market Statistics 2006

MPA Worldwide Market Research & Analysis Table of Contents Population………………………………………………………….……………………………..1-7 Buying Power………………………………………………………………………………………8 Theatrical…..…….…...………………………………………………………………….…… MPA Hispanic Market Statistics

MPA Worldwide Market Research & Analysis Hispanic Population by Country 2006 Population The Hispanic population in the US reached 44.3 million in Mexico leads all countries with million. MPA Hispanic Market Statistics Source: US Census Bureau: IDB 1 *Population for US is an estimate of the Hispanic population.

MPA Worldwide Market Research & Analysis US Hispanic Population Population Source: US Census Bureau News: IDB In 2005, the US Hispanic population reached 42.7 million for a 3.4% increase from the previous year. In 2006, it is estimated to have grown another 3.7%. MPA Hispanic Market Statistics 2 *Estimated

MPA Worldwide Market Research & Analysis The Hispanic population of several US states equals or exceeds that of some Latin American countries. Source: US Census Bureau: IDB Population MPA Hispanic Market Statistics *Population for US states are estimates of the Hispanic population in each state. 3

MPA Worldwide Market Research & Analysis Distribution of Total US Population Total 2006 U.S. Population: MM Total 2006 U.S. Hispanic Population: 44.3 MM Population Source: U.S. Census Bureau, May 17, 2007 Press Release: Minority Population Tops 100 Million The majority of Hispanics in the US are from Mexico, making up 64% or 26 million of the US Hispanic population. MPA Hispanic Market Statistics 2006* 4 *Estimated

MPA Worldwide Market Research & Analysis Percent of Total Population by Ethnicity* Population Source: US Census Bureau: Annual Estimates of the Population by Sex, Race and Hispanic or Latino Origin for the United States: April 1, 2000 to July 1, 2006 The US Census Bureau estimates the gap between Hispanics and African Americans continued to increase as the percentage of Hispanics in the US reaches 14.8% by MPA Hispanic Market Statistics 5 *Historical figures revised per change in source

MPA Worldwide Market Research & Analysis Age Distribution 2006 Population Source: US Census Bureau: Annual Estimates of the Population by Age and Sex of Hispanic or Latino Origin and of the US: April 1, 2000 to July 1, 2005 The US Hispanic population is relatively young with 38% of Hispanics under the age of 20. MPA Hispanic Market Statistics 6

MPA Worldwide Market Research & Analysis Median Age By Ethnicity Population Source: US Census Report: Projections of the Resident Population by Age, Sex, Race and Hispanic Origin: 1999 to 2100, January 2000 By 2010, the U.S. Census Bureau projects that Hispanics will remain the youngest ethnic group with a median age of 28. MPA Hispanic Market Statistics 7

MPA Worldwide Market Research & Analysis Hispanic Buying Power* in the US Source: Selig Center for Economic Growth Buying Power As the number of US Hispanics increases so does their buying power. In 2006, Hispanic buying power projections show an increase of 276% from *Buying power is defined as the total disposable personal income of residents MPA Hispanic Market Statistics 8 $4,270.5 $7,187.6 $9,100.8 $11, % 95% 7% 93% 8% 92% 9% 91% p=projected

MPA Worldwide Market Research & Analysis Average Admissions per Moviegoer by Race/Ethnicity 2006 Theatrical Source: MPAA At 8.0, Hispanics is the third-largest ethnic group in average admissions per moviegoer. Moviegoer is defined as an individual that goes to the movies at least once in a 12 month period; statistics from a telephone survey done in English MPA Hispanic Market Statistics 9

MPA Worldwide Market Research & Analysis 2006 Moviegoers 2006 Population 2006 Admissions Theatrical Moviegoers by Ethnicity (Among moviegoers ages 12+) Source: MPAA Moviegoer is defined as an individual that goes to the movies at least once in a 12 month period MPA Hispanic Market Statistics 10

MPA Worldwide Market Research & Analysis Theatrical Source: MPAA In 2006, the Hispanic market made up 16% and 15% of admissions and moviegoers, respectively. *Statistics from a telephone survey done in English Moviegoer is defined as an individual that goes to the movies at least once in a 12 month period MPA Hispanic Market Statistics 11

MPA Worldwide Market Research & Analysis Theatrical Source: MPAA At 69%, Hispanics have the largest percentage of frequent and occasional moviegoers than any other ethnic group. Frequency of Moviegoing Population by Ethnicity (ages 12+) Hispanic Caucasian African-American Other Frequent = at least once per month (12x/year) Occasional = at least once in six months (2-11x/year) Infrequent = less than once in six months *Statistics from a telephone survey done in English MPA Hispanic Market Statistics 12

MPA Worldwide Market Research & Analysis Theatrical Moviegoer Populations by Race/Ethnicity (Among moviegoers ages 12+) Note: Yearly admissions figures reflect July August 2005 time period, and therefore differ from final calendar year 2005 figure. Source: MPAA; Census Bureau Moviegoer is defined as an individual that goes to the movies at least once in a 12 month period MPA Hispanic Market Statistics 13