Rafael Hiciano Business Development Manager, Applications Platform, Enterprise & Partner Group, Microsoft Corporation Deb Mukhopadhyay Specialized Business Development Manager, BI and Data Warehousing, Microsoft Corporation

run = sustain existing products and services grow = improve existing products and services transform = introduce new products and services Reducing Total Cost of Ownership Source: Gartner IT Metrics: IT Spending and Staffing Report, 2010 WHILE AND

OUR PLATFORM STRATEGY YOUR BUSINESS NEEDS OUR PLATFORM OFFERS

Data Sync Optimized Appliances

App Meeting Business Needs Use new packaged app on new lower TCO platform REPLACE Keep app but move to new lower TCO platform REHOST Keep app but enhance with new platform capabilities RETAIN Recode app to use new platform capabilities REWRITE Find and discard app RETIRE Custom Business Logic in App

$386 M Total Wins: Product Revenue: Partner-led Wins: FY12 Pipeline: $700 M

[Gartner, Inc., Magic Quadrant for Business Intelligence Platforms, Rita L. Sallam et al, January 27, The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Transaction Processing Data Warehousing Database Consolidation Appliance Parallel Data Warehouse Appliance Short time to value Reduce Expenses Lesser Energy Cost Reduced Risk Seamless Growth Benefits:

Plan Enable Create Demand Sell

How can they help you win?

Solution Incentive Payout Rates How SIP works

How DPS works

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