InstitutionalInvestors Conference report Date:

Outline Company Introduction………..…. 3 Major product Introduction………. Major product Introduction………. 6 MMarketing strategy …………….. 13…………….. 1 Financial report…………………Financial report…………………18 Market Analysis & New Product introduction ………………………2Market Analysis & New Product introduction ………………………22

1.Company Introduction Basic information History of Cypress Technology 3

Basic information Founded Date:Jan 21,1991 Chairman Chuan-ping Yang General manager Norton Tsai Authorized Capital NT 380,884,920 Employees Hired 232 (Until Jun,2012) Certification ISO 9001 / ISO Company character: Own Design, produce Business Model: own-brand 、 OE M 、 OD M Major Products: Professional smart AV Products, Professional smart Monitors, mainboards for SDI monitors 4

Jan,1991 Company founded date, Authorized Capital:NT1,000,000 Apr,1991 Handle cash injection in Capital ， Authorized Capital:NT5,000,000 Feb,2005 ISO 9001 Certified. Mar,2006 ISO Certified. May,2007 Listed on Emerging Market. (Stock no ： 3541) Dec,2009 Listed on OTC Market. Feb,2011 Invest CYP(UK)&Lektropacks(for promoting European market.) Dec,2011 Establish Payroll Committee(for corporate governance purpose) History Of Cypress Technology 5

2.Major product introduction Major product introduction 6

Consumer market orientation A.I Products Products Equipment Products PS: from 2011,main boards for SDI monitors are the major products. TV main board Evolution 7

The video system converter connected between a VCR/Satellite Receiver/Camcorder and your color TV that enable you to view another video system on the local TV system. Professional AV products(1): Video System Converter 8

9 Professional AV products(2): Video Effect Mixer This High Definition HD/SD digital A/V Mixer allows you to make adjustments to the position of your video

10 Professional AV products(3):pattern Generator This item can offer you hundreds of sophisticated TV testing patterns in multi-system, is ideal for use in factory production, R&D, TV station, CATV head-end system etc.

The Multichannel AV amplifier is made with high efficiency design, these allows users to enjoy high quality true sound with no delay true colors, used for Movie Theater,large conference room,etc. 11 Professional AV products(4):Audio Video Receiver

Professional AV products(5):HDMI series Splitter: It allows one HDMI source to connect up to many HDMI displays simultaneously. Switcher: This is a high performance four-input & one-output High-Definition Multimedia Interface Equalizer:a high performance cable equalizer allows HDMI/DVI cable to run up a long distance Matrix: Upgraded items with multichannel digital audio from up to many high definition sources to up to eight HDMI outputs and allowing any source to be independently displayed on any monitor 12

3.Marketing strategy 13 Latest attending exhibitions Website updated Investment company-CYP(UK) marketing in Europe with own-brand “CYP///”

Attending Exhibitions summary 14 International CES SHOW(U.S.A) Computex Taipei(R.O.C) HDCP plugging test committee(U.S.A) Hongkong Electronics Fair(Autumn edition) CCBN in Beijing, China Shanghai Digital signage show ISE- Amsterdam,Holland (CYP(UK) attends only )

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16 Website:

Investing company-CYP(UK) Showroom 17

4.Financial results Profit & Loss analysis Major products sales analysis Major sales Region analysis 18

In Thousands of New Taiwan Dollars, Except Earnings Per Share Profit & loss analysis(2009~20122Q) 19 Items Q Revenue 724, ,028876,636441,467 Margin 218, ,835307,843147,033 Operating income 76, ,349130,94247,303 Net income 64, ,295118,45539,759 EPS

Major product sales analysis NT thousand dollars 20 Items Q Professional smart AV Products 477,018703,798793,684404,006 LCD TV mainboard180,38469,7349,1496,139 Professional smart Monitors 022,83531,0317,451 others43,43726,66142,77223,871

21 Sales Region analysis 單位 : 新台幣仟元 NT thousand dollars REGION Q amount% % % % Domestic sales 261, %146, %123, %58, % Asia37, %54, %55, %35, % Europe209, %231, %209, %133, % America202, %378, %469, %207, % Others13, %12, %17, %6, %

5.New products introduction New product introduction Applications Description 22

23 AVR series

24 F OR HOME THEATER,MOVIE THEATER,CONFERENCE ROOM

25 HD Base T Solutions-Matrix 、 Repeater(with CAT5 cable)

26 Displayport Solutions-splitters,converters

27 this device allows you to split an image two or three times to connected displays

28 Wireless solutions

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30 Professional smart monitors-TV WALL

31 APPLICATION 1-Conference room

32 Application2:Home theater

33 IR Applications-Smart residence

Thank you Q&A 34

CYP Ideas for Video 35